Latin America and the Caribbean Marketplace Explorer

Latin America and the Caribbean Marketplace Explorer
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Overview

The Latin America and the Caribbean Marketplace Explorer is the first tool to analyse the sale of goods on retail e-commerce marketplaces. This free dashboard explores trends in usage from 2019 to 2022, adoption of marketplaces across 33 countries, and country-by-country benchmarking. The tool covers visitor traffic and other main characteristics of almost 900 marketplaces and 2,900 marketplace websites. 

The COVID-19 pandemic altered shopping habits and business models, especially for micro, small, and medium-sized enterprises across the region. E-commerce showed unprecedented growth as businesses and consumers turned to digital channels.  

However, a lack of timely data to monitor trends in both domestic and international e-commerce marketplaces may hinder the ability of governments and businesses to formulate appropriate strategies to promote the digital economy and trade. 

This innovative dashboard was developed by the ecomConnect team at the International Trade Centre (ITC), the United Nations Economic Commission for Latin America and the Caribbean (UN-ECLAC), and the Centre for Market Insights of the Amsterdam University of Applied Sciences. The Forum for East Asia-Latin America Cooperation (FEALAC) also supported the development.

This study follows previous efforts by ITC to map online marketplace activity in Africa with the first version of the Africa Marketplace Explorer launched in 2020. 

This publication analyses the Latin America and Caribbean marketplace landscape. This document describes the main characteristics of online platforms in the region, their distribution across countries, and traffic evolution from 2019 to 2021. This data is combined with country-level indicators to study structural determinants of marketplace activity. 

Key indicators by country and region

Traffic (trend) analysis

Characteristics of individual marketplaces

ITC tools (for relations)
Market Data
Latin America and the Caribbean Marketplace Explorer
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ITC and ECLAC's online dashboard allows a region-wide analysis of almost 900 goods-oriented marketplaces across 33 countries.  

Region (for relations)
Latin America and The Caribbean
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ITC ecomConnect
Email
ecomconnect@intracen.org
ecomConnect Programme: Empowering businesses through e-commerce
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ecomConnect Programme
Email
ecomconnect@intracen.org
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See our e-commerce tools

Success stories

The fact that a team of professionals with such dedication helped me make my own website is the best gift that I could have received. I couldn't have done it alone. Having been prepared to sell online in 2020 has made sales possible since the beginning of the pandemic. And it continues to be like that.
Rebeca Zamora
The fact that a team of professionals with such dedication helped me make my own website is the best gift that I could have received. I couldn't have done it alone. Having been prepared to sell online in 2020 has made sales possible since the beginning of the pandemic. And it continues to be like that.
Rebeca Zamora
Founder of Gato Negro, Costa Rica, and beneficiary of our e-commerce project in Central America
The marketing and branding module of the ecomConnect Programme has been a great learning curve for us. It has taught us the value of building and communicating our brand personality with our clients so they can better connect with our products and share the same passion for our brand like we do
Monica Nana
The marketing and branding module of the ecomConnect Programme has been a great learning curve for us. It has taught us the value of building and communicating our brand personality with our clients so they can better connect with our products and share the same passion for our brand like we do
Monica Nana
Founder of Chocoluv, Ghana, and beneficiary of our GreenToCompete e-commerce project in Ghana
This is a great programme for Central Asian producers, which offers comprehensive e-commerce learning and practical insights. We appreciate the significant opportunities the program gives to expand our cross-border sales. Gulnor Art received tailored support from national and international experts and listed successfully on eBay
Dilshod Kodirov
This is a great programme for Central Asian producers, which offers comprehensive e-commerce learning and practical insights. We appreciate the significant opportunities the program gives to expand our cross-border sales. Gulnor Art received tailored support from national and international experts and listed successfully on eBay
Dilshod Kodirov
Founder of Gulnor Art and beneficiary of our e-commerce project in Central Asia
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E-learning courses

This course provides participants with an overall introduction to the concept and practice of e-commerce. It also includes an "e-commerce readiness check" which will allow participants to gauge their level of preparation to start selling products or services online through an e-commerce channel.

For more click here.

This course introduces SMEs to the importance of creating quality e-commerce content for their online initiatives, presenting them with useful guidelines for content creation, both for individual products as well as for companies as a whole. It is also available in Spanish.

For more click here.

This course introduces participants to virtual marketplaces (VMPs), which are a type of e-commerce website on which individual businesses can sell their products or services internationally.

For more click here.

This course introduces participants to the opportunities and challenges of becoming involved in B2B e-commerce. Finally, it concludes with a look at digital marketing and website optimization, with the goal of providing participants with tools to make their B2B e-commerce operations as effective as they can be. This course is also available in  Arabic.

For more click here.

This joint course by ITC and Diplo Foundation is designed to help participants better understand the multifaceted concept of e-commerce, the opportunities it offers to SMEs, and the steps necessary to create an enabling environment allowing for a greater uptake of e-commerce by both businesses and consumers.

For more click here.

Resources

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The ecomConnect programme aims to develop small business digital capabilities and improve e-commerce accessibility in developing countries for sustainable and inclusive growth. 

 

This ITC e-commerce programme equips business support organizations and partners with private and public organizations to develop small business digital capabilities and improve e-commerce accessibility in developing countries. It offers activities and interactions at the enterprise, ecosystem and policy and institutional levels and:  

 

  • Tailored online and face-to-face training on how to undertake market research, develop an e-commerce pricing strategy, create digital content, handle online payments, manage inventory, prepare for shipment and customs clearance as well as promote products and services through digital channels.  

 

  • Advisory and research services to support small businesses with their e-commerce development and expansion and resolve specific barriers, notably to access payment solutions, logistics services and e-commerce services.  

 

  • Partnerships with private sector firms to provide key support to small businesses and enable them to share costs and other services essential to e-commerce.  

 

  • Innovative tools and customized software solutions to help with the digitization of product catalogues, the assessment of a company's e-commerce readiness and the development of an e-commerce pricing strategy. To access the tools, click here. 

 

  • Promotional activities to connect e-commerce businesses to international customers through online campaigns, trade fairs and exhibitions.
Type
Project
Projects
Central America: Linking women business enterprises (WBEs) with the global gifts and home decoration market
SheTrades Latin America: Supporting women businesses‘ transition towards the post COVID digital age
Central Asia: Ready4Trade (R4TCA)
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Global: Development of innovative e-commerce support
Contact
First name
James
Last name
Howe
Email
howe@intracen.org

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.
SDG - decent work and economic growth

<p>With this funding from USAID we aim to extend how the ecomConnect programme can be accessed by additional audiences &ndash; with the opening of the first &ldquo;ecomConnect Hub&rdquo; which will offer a support programme and tools adapted to the local needs of a particular country.<span>&nbsp;&nbsp;</span>In addition we will improve the tools offered by the programme &ndash; the recently launched payment solution finder will have its coverage of payment providers and geographies increased, the Marketplace Explorer will add additional regions (Latin America and Caribbean) and the &ldquo;track me&rdquo; tool will benefit from improvements that will help us to implement ecommerce results tracking more widely in future projects.</p>

Type
Project
Funding partners
United States Agency for International Development
Date
-
External ID
C075
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