SheTrades Latin America: Supporting women businesses‘ transition towards the post COVID digital age



    SheTrades Latin America is a pilot initiative of ITC’s SheTrades Global and ecomConnect programme running from June 2021 to June 2023 with the objective of increasing the digitalisation of women-led-businesses in Latin America to enable them to sell online. ITC will work with technical partner institutions specialized in digital commerce in Argentina, Chile, Colombia and Uruguay to develop and pilot with them tools and methodologies in Spanish. The project aims to guide and assess a total of 1,000 beneficiary companies in their e-commerce journey on the virtual learning platform developed by the project. Doing so, the initiative will contribute to SDG 5 and the ITC target of “Connecting 3 Million of Women to Markets”.

    SheTrades Latin America es una iniciativa piloto de SheTrades Global y ecomConnect del ITC que se está ejecutando entre junio 2021 y junio 2023. Su objetivo es aumentar la digitalización de las empresas latinoamericanas lideradas por mujeres para vender en línea. El ITC trabajará con las instituciones técnicas especializadas en comercio digital en Argentina, Chile, Colombia y Uruguay para desarrollar y probar las herramientas y metodologías en español. El proyecto aspira a capacitar a un total de 1.000 empresas beneficiarias en su ruta para vender en línea utilizando la plataforma de aprendizaje virtual desarrollada en el marco del proyecto. La iniciativa contribuirá al ODS 5 y al objetivo del ITC de “Conectar a 3 millones de mujeres a los mercados”.


    Sustainable Development Goals

    This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

    Empowering women through e-commerce

    Due to the rapid growth of e-commerce during the pandemic, the ITC launched the “SheTrades Latin America” pilot project in 2021, focusing on supporting female entrepreneurs in Latin America to enter digital commerce. Companies that meet the criteria below may be selected to participate in virtual training in e-commerce.

    • MSMEs led by women

    • Located in Argentina, Chile, Colombia or Uruguay

    • Producer and marketer of products suitable for sale online, such as beauty and cosmetics, fashion, accessories, jewellery, handicrafts, toys, stationery or gourmet products.


    Registration of interested companies will be followed by final selection of companies to participate in the programme, which will begin in late 2022.

    Women using digital for their business


    ITC contact

    rnamiki [at]