ecomConnect Programme: Empowering businesses through e-commerce
This course provides participants with an overall introduction to the concept and practice of e-commerce. It also includes an "e-commerce readiness check" which will allow participants to gauge their level of preparation to start selling products or services online through an e-commerce channel.
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This course introduces SMEs to the importance of creating quality e-commerce content for their online initiatives, presenting them with useful guidelines for content creation, both for individual products as well as for companies as a whole. It is also available in Spanish.
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This course introduces participants to virtual marketplaces (VMPs), which are a type of e-commerce website on which individual businesses can sell their products or services internationally.
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This course introduces participants to the opportunities and challenges of becoming involved in B2B e-commerce. Finally, it concludes with a look at digital marketing and website optimization, with the goal of providing participants with tools to make their B2B e-commerce operations as effective as they can be. This course is also available in Arabic.
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This joint course by ITC and Diplo Foundation is designed to help participants better understand the multifaceted concept of e-commerce, the opportunities it offers to SMEs, and the steps necessary to create an enabling environment allowing for a greater uptake of e-commerce by both businesses and consumers.
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The ecomConnect programme aims to develop small business digital capabilities and improve e-commerce accessibility in developing countries for sustainable and inclusive growth.
This ITC e-commerce programme equips business support organizations and partners with private and public organizations to develop small business digital capabilities and improve e-commerce accessibility in developing countries. It offers activities and interactions at the enterprise, ecosystem and policy and institutional levels and:
- Tailored online and face-to-face training on how to undertake market research, develop an e-commerce pricing strategy, create digital content, handle online payments, manage inventory, prepare for shipment and customs clearance as well as promote products and services through digital channels.
- Advisory and research services to support small businesses with their e-commerce development and expansion and resolve specific barriers, notably to access payment solutions, logistics services and e-commerce services.
- Partnerships with private sector firms to provide key support to small businesses and enable them to share costs and other services essential to e-commerce.
- Innovative tools and customized software solutions to help with the digitization of product catalogues, the assessment of a company's e-commerce readiness and the development of an e-commerce pricing strategy. To access the tools, click here.
- Promotional activities to connect e-commerce businesses to international customers through online campaigns, trade fairs and exhibitions.
