Publications

ITC publications bring the business voice to sustainable trade, with a focus on developing countries. We offer guidance for trade policymakers, business support organizations and small firms. Our reports offer insights to make trade more inclusive, green, digital and competitive.

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Rwandan creative industries are exploring ways to tackle challenges and develop products and services for domestic and international markets. This ITC paper uses case studies to illustrate how music and film companies in Rwanda tap global platforms to expand outreach, follow the diaspora to enter...

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Coffee is the world's most important agricultural crop in terms of trade volumes; it is exported by 60 countries and is one of the few major commodities grown predominantly by smallholder farmers. This report: presents an overview of the market trends for coffee certified as ‘sustainable’ over...

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 This guide is a showcase of successful public-private dialogue in developing countries. It demonstrates the value of business advocacy on trade policy issues featuring the Barbadian tourism industry, customs services in Ghana, Thailand’s automotive industry, Penang, Malaysia’s export...

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The goal of Ethiopia’s Textile and Clothing (T & C) Value Chain Roadmap is to set the sector on the course of strategic development by addressing constraints in a comprehensive manner and defining concrete opportunities that can be realized through the specific steps detailed in its Plan of...

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The EU market for organic products is growing. Particularly high growth rates are observed in Germany and the United Kingdom. In most European countries highest growth is seen in the fruit and vegetables, as well as the meat and dairy product categories. In the short and medium term, demand is...

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Tourism is a key trade development sector for many LDCs – as highlighted in 45 of 48 Diagnostic Trade Integration Studies analysed for this joint UNWTO-ITC-EIF report.A must-read for the development community in this International Year of Sustainable Tourism for Development, the report provides...

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Study dealing with emerging fashion retail markets in 'advanced' developing countries - focuses on Brazil, China, India, Malaysia, Singapore and South Africa; for each market provides overall dynamics and economic growth potential, including expected market developments in specific product sectors;...

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Tourism's huge potential for job growth and sustainable development justifies a greater share of aid and coordinated export strategies, outlined in this joint ITC- UNWTO report. Just 0.78% of Aid for Trade went to tourism in 2013, though the sector accounts for 6% of developing...

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With health tourism on the rise, this study draws upon four Asian countries - India, Malaysia, Thailand and the Philippines – to offer insight into how developing countries can attract a greater share in this industry. The study is relevant for all countries exploring market opportunities in...

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Training module focusing on linkages that can be created between poor farmers and the tourism sector, with prospective costs and benefits. It covers accessing tourism markets and identifying the needs of buyers; selling products to tourism businesses; understanding the agricultural supply chain to...

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This paper provides key information about the North American natural products market with a special focus on selected South American and African products. Natural products in the North American market have experienced strong market growth in the last decade as consumers increasingly demand...

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