Creative industries in Rwanda: Digital paths to global markets

Rwandan creative industries are exploring ways to tackle challenges and develop products and services for domestic and international markets.

This ITC paper uses case studies to illustrate how music and film companies in Rwanda tap global platforms to expand outreach, follow the diaspora to enter overseas markets, tailor production and marketing for specific markets, and apply new business models and monetization channels. They are working to maximize visibility, collaborate with stakeholders and address fair sharing of revenue with artists and creators. These experiences provide insight for creative businesses in developing countries seeking a foothold in the global market.