Bhutan

<p>Contributing to Bhutan&rsquo;s export competitiveness by improving the marketing and branding capacities of selected MSMEs, producers and government officials within the framework of the &ldquo;Brand Bhutan&rdquo; initiative. The project will focus on organizing in-country training on Branding, Packaging and Labelling, on developing company profiles for selected MSMEs and on accompany stakeholders in relevant study tours to learn about good practice.</p><p><!--[if !supportAnnotations]--><a href="#_msocom_1" language="JavaScript" name="_msoanchor_1"></a><!--[endif]--></p><!--[if !supportAnnotations]--><!--[endif]--><!--[if !supportAnnotations]--><!--[endif]--><!--[if !supportAnnotations]--><p><a href="#_msoanchor_1"></a></p>

<p>The ITC&rsquo;s Supporting Trade Negotiations and Policy Reform Programme seeks to strengthen the capacity of public and private sector stakeholders to contribute to trade negotiations and policy/regulatory formulation on emerging matters relating to facilitating investment, green trade, e-commerce/digitalization, inclusive trade, sustainable and resilient value chains, industrialization plans, strengthened multilateral and regional integration, and other trade and investment policy issues identified as relevant for a conducive business environment.</p><p>Through this project, ITC will, in relation to the topics mentioned above, seek to (a) generate awareness/understanding of stakeholders through information-sharing/awareness-raising engagements; (b) capacitate stakeholders to engage in informed and inclusive trade and investment policy and regulatory reforms; and (c) support domestic trade and investment policy reforms through technical studies/analyses and related advisory support to facilitate implementation of reforms, including undertaking legislative/regulatory reforms.</p><p>In designing and implementing such support, ITC builds upon the multilateral and regional/bilateral trading frameworks in place to ensure there is a coherent and coordinated approach to domestic trade and investment policy reforms and that measures implemented are aligned with trade commitments undertaken and/or international best practices in this regard.</p><p>The activities implemented under this project will be based on requests received from countries/institutions.<!--[if !supportAnnotations]--><a href="#_msocom_1" language="JavaScript" name="_msoanchor_1"></a><a href="#_msocom_2" language="JavaScript" name="_msoanchor_2"></a><!--[endif]--></p><!--[if !supportAnnotations]--><!--[endif]--><!--[if !supportAnnotations]--><!--[endif]--><!--[if !supportAnnotations]--><!--[endif]--><a href="#_msoanchor_1"></a>

<p>The EU &ndash; Bhutan Trade Support Project aims to diversify exports by improving the national trade and investment regulatory framework, and increase exports of horticulture products and textile handicrafts. The ultimate objective of the project is to increase incomes along the two value chains in order to contribute to economic growth and poverty reduction.</p>