Saudi Arabia: Development of dates sector in Medina region (AfTIAS)
The objective of the project is to address the constraints at farmer, enterprise and institutional levels, to ensure that the dates sector in Medina can meet increasing internal and external demand.
The expected overall impact of the project is to contribute to sustainable economic diversification and employment creation through improved business performance of the dates` sector in the Medina region.
The direct beneficiaries include farmers and SMEs active in the dates’ sector in the Medina Region as well as sector specific Trade support institutions, the private sector and related government bodies. The final beneficiaries will benefit from employment and income generation derived from increased economic activity of SMEs and increasing trade.
The project will be implemented by ITC in cooperation with ITFC, working closely with support institutions at national level such as Saudi Exports and the Medina Chamber of Commerce and Industry.