MENA E-Commerce Entrepreneurship Knowledge Series

Summary

The project aims to respond to the COVID crisis and the recent increase in demand for e-commerce due to the lockdowns in most MENA countries and the social distancing requirements that should last longer than the lockdowns.  Retail businesses are struggling to find a way to reach customers and retain sales during this crisis.

The project will aim to support this challenge by offering women-led SMEs in MENA an opportunity to learn, in English, French and Arabic, about the fundamentals of doing business via e-commerce, managing logistics and utilizing digital marketing channels. These e-learnings will be delivered through a short series of webinars and facilitated, interactive online deep dive clinics.