Jordanian woman in formal wear stands in front of green Mentor Arabia sign
Jordanian woman in format wear stands on stage to accept award from two other people

Shorouq Mazrawi: Illuminating Jordan's fashion horizon

27 October 2023
ITC News

In the heart of Jordan, a rising star is redefining the fashion landscape with passion, purpose, and sustainability. Talented young designer Shorouq Mazrawi embarked on a journey guided by her love for both fashion and her heritage.

Her brand, aptly named ‘Shorouq,’ which means ‘sunrise’ in Arabic, represents not just a collection of clothes, but a new dawn in ethical fashion.

Her journey began with a desire to fuse her passion for fashion and art with a commitment to sustainability. Embracing the ethos of 'You Are Free', her debut collection during the lockdown, Shorouq employed an eco-friendly block printing technique on linen, eschewing the wasteful practices of mass-produced fashion.

With an unwavering dedication to her culture, Shorouq infuses her heritage into her designs, subtly interwoven with evocative Arabic names inspired by her surroundings.

Her subsequent collections continued to push the boundaries of sustainable fashion, each piece a testament to her creativity and ethical consciousness.

Amidst this remarkable journey, Shorouq found a guiding light in the International Trade Centre (ITC). The tailored trainings and invaluable one-on-one mentoring sessions through the MENATEX programme provided her with the external perspective and professional insights she needed.

Through this collaboration, Shorouq not only honed her craft but also gained a profound understanding of the industry.

Her recent accolade, the Woman Entrepreneur Award at #mentorarabia 2022, stands as a powerful acknowledgment of Shorouq's pioneering work.

‘Receiving this award is not just a personal triumph, but a testament to the transformative power of sustainable fashion,’ she said. ‘This recognition fuels my passion to continue crafting a future where fashion not only speaks volumes in design but also in its commitment to our planet.’

Her journey is a beacon of hope for aspiring designers and a shining example of the positive change sustainable fashion can bring to the world.

Her story is a testament to the profound impact that focused mentorship and support can have on shaping the future of sustainable fashion in Jordan and beyond.

As Shorouq's designs continue to light up runways, they also illuminate a path towards a more conscious, culturally rich, and sustainable fashion industry.