Press releases

Sri Lanka to host World Export Development Forum 2016

4 May 2016
ITC News

(Colombo/Geneva) – The World Export Development Forum (WEDF), the flagship event of the Geneva-based International Trade Centre (ITC), will be held in Colombo, Sri Lanka, on 12-13 October 2016. The announcement was made by Sri Lankan Minister of Development Strategies and International Trade Malik Samarawickrama, ITC Executive Director Arancha González and Indira Malwatte, Chairperson and Chief Executive of the Sri Lanka Export Development Board (EDB), during a press conference in Colombo on 5 May.

‘ITC is extremely pleased that Sri Lanka and the Sri Lanka Export Development Board (EDB) will be hosting this year’s WEDF in Colombo,’ Ms. González said. ‘With its central position in South Asia, at the crossroads of the Indian Ocean, Sri Lanka has risen steadily to become a regional business hub. Convening the global trade and development community and business representatives in Colombo will provide an excellent opportunity to showcase the best of Sri Lanka and allow us to talk business and do business.’

WEDF will bring together more than 600 policymakers, business leaders, and officials from trade and investment support institutions (TISIs) and international organizations to discuss how to achieve sustainable and inclusive economic growth through trade. A series of business-to-business match-making events will also be held over the two-day meeting, allowing participants to create business linkages across sectors and across countries.

‘Countries like Sri Lanka need to thrive on the export of products and services on the way to create vibrant economies,’ Minister Samarawickrama said. ‘Hence, we are now on a new journey. Our new government has brought in freedom, democracy, transparency and more importantly confidence on the part of the international business community. The decision by ITC to hold the WEDF 2016 in Sri Lanka itself is a clear message that we are on the right path, symbolizing the international recognition for the business environment that we have created.’

‘Our way forward in exports is to go beyond the primary and traditional export basket to higher value innovative and original products and services,’ Ms. Malwatte said. ‘EDB Interaction with international business partners is crucial at this stage. WEDF B2B sessions are focusing towards achieving these national economic objectives through creating opportunities for entrepreneurs to actively participate in the global supply chain by identifying the competitive roles that we can play.’
The theme of WEDF 2016, ‘Trade for Success: Connect, Compete, Change’, reflects the importance ITC and the Government of Sri Lanka attach to the role of enterprises in trade and job creation. In Sri Lanka and elsewhere, small and medium-sized enterprises (SMEs) form the backbone of the economy, representing over 90% of all business and contributing to two thirds of global employment.

WEDF 2016 will focus on hot-button issues shaping business competitiveness, from emerging mega-regional trade agreements such as the Regional Comprehensive Economic Partnership and the Trans-Pacific Partnership to the opportunities and risks presented by the rise of the digital economy. Participants will also confront the issue of standards, another crucial element for entering new markets and achieving trade success.

In the build-up to WEDF 2016, Ms. González and Minister Samarawickrama also announced a series of training programmes for Sri Lankan growers, producers and exporters on safety and quality standards as well as for young entrepreneurs through ITC’s SME Trade Academy platform. During WEDF 2016 a series of ‘In Focus’ sessions will be held to explore how young entrepreneurs can take their ideas to markets, how to help connect women entrepreneurs to markets, improving managing logistics in the supply chain, and how to go digital.

ITC has a long-lasting partnership with Sri Lanka. It has supported the development of the private-sector in areas such as export strategies, strengthening of TISIs, market analysis and research, south-south trade promotion and non-tariff barriers.
Starting mid-2016, ITC will step up its work on trade policy, trade facilitation, and quality and value-chain development to increase the competitiveness of Sri Lankan SMEs, including targeted support to women business owners in Sri Lanka.
Previous editions of WEDF have been held in Doha, Qatar (2015), Kigali, Rwanda (2014), Jakarta, Indonesia (2012), Istanbul, Turkey (2011) and Chongqing, China (2010).

For more information on WEDF 2016, including the programme and registration, please visit and

Notes for the Editor

About ITC
ITC is the joint agency of the World Trade Organization and the United Nations. ITC assists small and medium-sized enterprises in developing and transition economies to become more competitive in global markets, thereby contributing to sustainable economic development within the frameworks of the Aid-for-Trade agenda and the United Nations’ Global Goals for Sustainable Development. For more information, visit Follow ITC on Twitter: @ITCnews

About EDB
The Sri Lanka Export Development Board, is Sri Lanka's apex organization for the promotion and development of exports and was established in 1979 under the Sri Lanka Export Development Act No. 40. EDB is the executive arm of the Export Development Council of Ministers, which is the policy-making body of the EDB, and is headed by H.E. the President of Sri Lanka

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