ITC, Oman to boost SME export competitiveness
The International Trade Centre today signed an agreement with the Government of the Sultanate of Oman to work together to boost the competitiveness of Omani small and medium-sized enterprises (SMEs), and help them connect to international markets.
The letter of intent was inked in Muscat by ITC Executive Director Arancha Gonzalez and Oman’s Minister of Commerce and Industry, Ali bin Masoud al Sunaidy.
The initiative’s origins lie in the Omani government’s long-term goal to diversify exports away from oil and to create sustainable jobs, especially for women and youth. The Government of Oman and ITC have pledged to work together to strengthen the trade and export competitiveness of Omani SMEs.
ITC, a joint agency of the United Nations and the World Trade Organization, works to support the achievement of international development goals by connecting enterprises to global markets. By providing trade development solutions to policymakers, trade support institutions, and the private sector, ITC works to enable small business export success in developing countries, thus generating sustainable incomes and livelihoods, especially for poor households.