Uniting Sustainable Actions

    Join the sustainable trade movement

    Businesses, organizations and institutions working with small businesses are committing to more sustainable supply chains and accelerating progress toward the Sustainable Development Goals (SDGs) by 2030.

    Small businesses play a crucial role in this endeavor, and your participation makes a difference. Explore how you can contribute to a healthier planet, foster inclusivity, and promote transparency, collaboration, and digitalization.

    Why small business matters

    99 %
    of enterprises in any country
    of all jobs
    key partners
    supporting vulnerable groups

    Five core commitments

    Small business empowerment

    Igniting global advancement


    Why? Unlocking the potential of small businesses ignites economic resilience, fuels innovation, and propels sustainable global development. They account for 90% of businesses worldwide, with an undeniable role in economies and communities. 

    How? Engage small businesses by amplifying their voices, building their capacity, and providing resources to make their perspectives heard in policymaking. Small businesses benefit from and contribute to the development of sustainable trade practices. 


    For a healthier planet, inclusive society, and a brighter future  


    Why? Contributing to a healthier planet, fostering inclusivity, creating a meaningful impact, and aligning with a world that seeks positive change, responsible choices, and social equity. 

    How? Promote sustainable and inclusive trade practices. That covers social, environmental, economic, and ethical issues. aspects – to minimize negative impact, foster innovation, and contribute to a more resilient, responsible, and inclusive global economy.



    Forging trust, inspiring confidence


    Why? Transparency is the cornerstone of a stronger, more sustainable world. By opening up our practices, we foster trust, inspire confidence, and pave the way for positive change that benefits everyone.

    How? Embrace transparency by openly sharing good practices and insights to build trust, strengthen relationships, and foster inclusive collaboration throughout global value chains. 


    Uniting efforts for greater impact


    Why? Collaborating not only saves valuable time and resources, but also encourages joint efforts for impactful solutions. Streamlining approaches maximizes efficiency in our shared journey toward sustainability.

    How? Promote collaboration across sectors and industries. Build on existing resources and methodologies. This reduces duplication, streamlines efforts, and enhances sustainability initiatives. 


    Amplifying impact through connectivity


    Why? Amplifying our impact by digitalizing supply chain information and making non-confidential data accessible to equip stakeholders to make informed decisions, strengthening our commitment to responsible practices, and fostering positive change.  

    How? Share online non-confidential information on global value chains – including the sustainability credentials of actors. This makes data more accessible so everyone can make informed decisions. 

    Benefits of joining

    By signing onto this call to action, you're not only making a commitment. You're opening doors to invaluable benefits that elevate your organization's impact and reputation.

    • Networking: Join a vibrant community of like-minded individuals, businesses, organizations, and institutions from around the world. Connect with peers who share your passion for driving sustainable trade. Collaborate to exchange ideas, share best practices, and learn from each other's experiences. 
    • Collective impact: Work together to accelerate the implementation of the Sustainable Development Goals (SDGs). Your commitment aligns with a shared vision for a more prosperous, equitable, and resilient planet, creating a collective impact that's greater than the sum of its parts. 
    • Access to resources: Gain access to a wealth of resources, insights, and updates about sustainable trade practices. Stay informed about the latest developments, trends, and opportunities that can further enhance your commitment's impact.

    Featured projects

    Discover how organizations translate their commitment into action by partnering with ITC. These real-world cases showcase innovative programmes aligned with one of the five core commitments under our Call to Action. Dive into these success stories to see the tangible impact of sustainable trade initiatives.

    Jott: A beacon of supply chain transparency

    Jott, a sustainability-driven brand, stands as a prime example of supply chain transparency within the Uniting Sustainable Actions initiative. As a member of the Initiative for Compliance and Sustainability, Jott has achieved remarkable transparency by comprehensively mapping its supply chain with support from the ITC Sustainability Map platform. Consumers can see the information on the Jott website, so they can make informed choices about their purchases. Beyond visibility, Jott's commitment includes fostering sustainability, and digitalizing supplier profiles to enhance collaboration and trust. Jott's story underscores the transformative potential of transparency, reinforcing its dedication to a more sustainable and responsible future.

    Uniting for harmonized sustainability

    The respected Global Organic Textile Standard (GOTS) is addressing the challenge of inconsistent data reporting formats at the certificate level. ITC leads this effort to harmonize data, promising standardized infrastructure that enhances transparency and trust in sustainability claims. This inclusive approach empowers businesses to showcase their compliance. With the involvement of traceability providers Retraced and Eco-tracer, the industry signals its readiness for a more transparent and sustainable future. This partnership exemplifies the potential for coordinated efforts to reshape the textile industry's sustainability landscape.


    Brightly coloured laces woven together, tightly at right of image, and undone towards left of image
    © Shutterstock.com

    Empowering transparency with ICS

    Our partnership with the Initiative for Compliance and Sustainability (ICS) has led to a transformative journey towards transparency within global value chains. Facing the challenge of providing transparency to over 4,000 textile and garment companies, we worked with ICS to  embrace openness by sharing best practices and insights. This collaborative effort has built trust, strengthened relationships, and fostered collaboration, placing transparency at the core of our shared mission. Through this commitment, we are paving the way for a more responsible and sustainable global business landscape.

    All signatories