SheTrades: Promoting SME Competitiveness in Indonesia

Being a women-owned company negatively affects the credibility of their business, say Indonesian women entrepreneurs in the services sector.

They also need better access to patents, internet access, quality certifications, marketing opportunities and customer outreach to run a business successfully, according to an ITC SME Competitiveness Survey of women-led firms in the country. The survey was carried out as part of the SheTrades Initiative to connect one million women to markets by 2020.