Red Gold Rush: Managing Quality for Afghan Saffron Exports

Saffron, the world’s most expensive spice, offers great potential for Afghan exporters. Developing a consistent brand for quality is the key to unlocking a ‘red gold’ rush, a priority sector of Afghanistan’s national export strategy.

This guide outlines how to build a quality saffron sector based on mandatory requirements, voluntary standards and market preferences for three major markets: Europe, India and China.