Investing in Trade Promotion Generates Revenue
Trade promotion pays - both in export and GDP growth, according to this ITC report. The way trade promotion agencies are managed also changes their impact on a country’s prosperity.
For every dollar of export promotion invested in a national trade promotion organization (TPO), there are $87 of exports and $384 of additional GDP per capita, on average. TPO choices on goals, clients, sectors and activities affect their impact. The research, carried out by the University of Geneva with ITC, draws upon a range of surveys and studies.