From Export Promotion to Internationalization - The role of trade promotion organizations in the evolving global economy

Trade, investment and development practices are featured in this report of the 2014 TPO Network World Conference and Awards. Aligning trade and investment promotion to optimize opportunities for SMEs is a major focus of national trade support institutions, as mergers of the two functions have skyrocketed since 2000.

Other trends explored among the participating national trade support institution leaders included trade facilitation, diversification towards emerging markets, bringing SMEs from least developed countries into value chains, empowering women in trade, branding and IT innovations to serve business clients.