A Guide to Commercial Diplomacy
The world’s only training guide for commercial diplomats explains how to promote trade and investment abroad while setting priorities for markets, industries and clients.
Drawing on first-hand field experience, the guide explores ways to network, create partnerships, build business intelligence and promote trade and investment. Practical checklists and case studies reflect the current business world of digital platforms, social networking tools and the changing profile of international business. The guide is designed for diplomats and trade representatives from ministries of foreign affairs or commerce; trade and investment promotion bodies; business associations and chambers of commerce; and training schools for diplomats.
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