Publications

ITC publications bring the business voice to sustainable trade, with a focus on developing countries. We offer guidance for trade policymakers, business support organizations and small firms. Our reports offer insights to make trade more inclusive, green, digital and competitive.

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Small firms in developing countries are using social media to find new clients and generate trade. This guide advises on how to develop a successful social media strategy with a tight budget. Using real business cases and the latest ways to measure the real-time impact of social media campaigns,...

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With health tourism on the rise, this study draws upon four Asian countries - India, Malaysia, Thailand and the Philippines – to offer insight into how developing countries can attract a greater share in this industry. The study is relevant for all countries exploring market opportunities in...

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