ITC publications bring the business voice to sustainable trade, with a focus on developing countries. We offer guidance for trade policymakers, business support organizations and small firms. Our reports offer insights to make trade more inclusive, green, digital and competitive.


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The rhinoceros faces the risk of extinction in the wild if current poaching rates continue. Viet Nam, a main market, uses horn as an ingredient in Traditional Asian Medicine (TAM). An ITC survey of 1000 consumers of TAM, including 239 rhino horn users, found they preferred rhino horn that is...