Publications

ITC publications bring the business voice to sustainable trade, with a focus on developing countries. We offer guidance for trade policymakers, business support organizations and small firms. Our reports offer insights to make trade more inclusive, green, digital and competitive.

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The rhinoceros faces the risk of extinction in the wild if current poaching rates continue. Viet Nam, a main market, uses horn as an ingredient in Traditional Asian Medicine (TAM). An ITC survey of 1000 consumers of TAM, including 239 rhino horn users, found they preferred rhino horn that is...

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This joint ITC-Alibaba publication reviews the context of e-commerce development in China and identifies what is needed for foreign firms to enter the market. China's cross-border e-commerce has been growing rapidly in recent years. This development has brought new and innovative ways to access...

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The design of governance structure of social and environmental sustainability standards determines how accessible they are to producers in developing countries.The increase in consumer demand for sustainable trade has given rise to a growing array of social and environmental standards. This joint...

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Understanding the global demand for environmental goods and services can unlock new export opportunities for developing country SMEs. This study provides a market overview of this complex sector, which reached an estimated US$ 866 billion in 2011, and is expected to rise to US$ 1.9 trillion by 2020...

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The demand for organic wild collected products is significant. Products for direct food consumption, such as berries, nuts, mushrooms and a large number of herbs are the main items. This publication discusses terminology used in wild collection, gives an overview of organic and other standards that...

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This guide deals with the relationship between the successful marketing of crafts and visual arts, and the appropriate use of intellectual property (IP) system instruments. It: identifies situations where obtaining formal IP protection ought to be considered explains how to implement...

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Survey of world production and trade of silk, silk yarn, silk fabrics and silk clothing - provides overview of production, international trade, consumption, generic promotion of raw silk and various silk products; examines effect of ecological factors of silk trade; reviews consumer markets in...

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