Supporting Indian trade and investment for Africa (SITA)
Supporting Indian Trade and Investment for Africa (SITA) is a South-South Trade and Investment Cooperation Programme. It is the United Kingdom’s (FCDO) first Aid-for-Trade initiative in Triangular Cooperation. Implemented by the International Trade Centre (ITC), SITA has facilitated USD 60 million of additional trade and USD 111 million of investment between SMEs in India and five East African countries – Ethiopia, Kenya, Rwanda, Tanzania and Uganda. SITA delivers durable impact by developing productive and technical capacities, generating jobs, enabling technology and knowledge transfer, and creating networks between business support institutions. The programme focuses on empowering women and youth in sectors as diverse as high-value agriculture and light manufacturing, while environmental compliance and climate-smart practices underpin SITA’s economic outcomes.
Sustainable Development Goals
Fostering economic development through trade
The International Trade Centre (ITC) is engaging India’s powerhouse economy, its know-how, technology and investment strength to invigorate exports from Ethiopia, Kenya, Rwanda, Tanzania and Uganda.
Through the Supporting Indian Trade and Investment for Africa (SITA) project, ITC is working with small businesses in East Africa in the technology, textile and apparel sectors, pulses, spices, and sunflower oil, and partnering them with institutions and businesses from India.
For example, In Rwanda and Kenya we are helping farmers to grow rosemary commercially alongside their main crops. By diversifying into produce with increasing demand, farmers get a steady secondary income, which leads to greater economic resilience, and more jobs for predominantly female workers.
We also mentored 300 East African women in business and technical expertise and provided 72 women entrepreneurs with e-commerce platforms to market their brands globally.
Our goal is to increase job opportunities and incomes and foster economic development through trade. Through SITA, ITC has facilitated $69 million worth of additional exports from these five East African countries to India and elsewhere, and $111 million of investments from small and medium-sized enterprises (SMEs) in India to East Africa.