SheTrades: Empowering African women through e-commerce
COVID-19 has vastly accelerated the growth and adoption of e-commerce. It is critical that women-led businesses are able to harness the power of e-commerce to internationalize their business and reach new markets. The SheTrades: Empowering African women through e-commerce project, funded by GIZ, aims to promote economic growth and job creation in Nigeria and South Africa through the increased participation of women-led businesses in digital trade. The project will build the competitiveness, digital skills and e-market connectivity of 100 of women-led SMEs and will work with two key partners, specifically the SheTrades Hubs hosted by The Nigerian Export Promotion Council (NEPC) and South Africa’s Small Enterprise Development Agency (SEDA). This project will also work with market partners including buyers, to help them implement strategies to support women in their supply chains.