SheTrades and Mary Kay



    Funded by Mary Kay Inc., the project "SheTrades and Mary Kay" aims to achieve inclusive and sustainable development through the increased participation of women in trade. 

    The project will support a) women interested in taking the entrepreneurship route and b) women entrepreneurs from developing countries interested in expanding their businesses and integrating in regional and global value chains. The project will work at the global level, through online activities, and at the national level, with in-country activities in Colombia, Brazil, Mexico and India.

    Impact: Inclusive and sustainable development through the increased participation of women in trade

    Outcome: Women entrepreneurs are more competitive and ready to trade

    Output 1: New SheTrades Entrepreneurship Curriculum created to foster female entrepreneurship in all sectors

    Output 2: Women entrepreneurs supported with training on business development and export strategy to improve their competitiveness  

    The project is one of the central elements of the Women's Entrepreneurship Accelerator, a multi-stakeholder strategic partnership between six United Nations agencies: UN Women, United Nations Office for Partnerships (UNOP), International Labour Organization (ILO), International Trade Centre (ITC), UN Global Compact (UNGC), and the United Nations Development Programme (UNDP). ITC leads the capacity building component of the partnership.


    Sustainable Development Goals

    This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

    ITC contact

    Anna Claudia
    Zaleski Mori
    mori [at]