Improving transparency in trade through market analysis tools as a global public good
This project assists SMEs in better targeting their products towards the most promising markets, and in diversifying and adding value to their products. ITC has developed a suite of online tools and databases to make global trade more transparent and facilitate access to new markets.
The overall objective of the project is to maximise the benefits of trade in terms of poverty reduction, inclusiveness and creation of decent jobs, in particular for developing countries. The economic operators, including SMEs, institutions and policy makers will make better trade informed decisions through affordable trade & investment related data, analytics and capacity building.