Guinea: Relance de la filière ananas (REFILA)

    Overview

    Summary

    The Pineapple Sector Revival Project (REFILA) is the national component for the Republic of Guinea of the West Africa Competitiveness Program (or WACOMP  Guinea).

    The objective of the programme is to improve the performance of the Guinean pineapple sector, through the optimization of its value chain, at production, processing and marketing levels, and its integration into regional and international markets.

    The WACOMP Guinea thus contributes to fostering inclusive and sustainable economic growth and a favourable business environment in Guinea.

    Recipients

    Partners

    Sustainable Development Goals

    This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

    Context

    About WACOMP Guinea

    As an implementing partner of the WACOMP Guinea programme, the International Trade Centre (ITC) is working to revive Guinea’s pineapple sector by facilitating access to  international markets. Areas that need improving are production and processing and conforming to  international norms and standards. 

    ITC supports pineapple farmers and exporters by:  

    • Identifying market opportunities for Guinean pineapples 

    • Developing and supporting the implementation of a marketing plan for the promotion of Guinean pineapples 

    • Accompanying and monitoring ITC clients as they seek to enter new export markets 

    • Creating links with target markets, including through international trade fairs, B2B buyer/seller meetings, market orientation visits and training on best practices. 

    Guinea's pineapple sector

    Pineapple accounts for roughly 20% of the world's tropical fruit production and is the second most cultivated exotic fruit after banana. World pineapple production has doubled over the last 25 years to more than 25.4 million tons per year.  

    Guinea produces several varieties of pineapple: the smooth Cayenne, Baronne de Rothschild and Queen. Among the local varieties, the Baronne de Rothschild is known for its thorny leaves, its excellent quality and short storage period, best for niche markets and export by air. The smooth Cayenne, on the other hand, is the primary variety cultivated in Guinea, and has a long shelf life, so it can be transported by sea.  

    The International Trade Centre (ITC) is working on facilitating access to the international market for Guinean pineapple with the aim of reviving the sector.
    The International Trade Centre (ITC) is working on facilitating access to the international market for Guinean pineapple with the aim of reviving the sector.

    Resources (FR)

    ITC contact

    Yared
    Befecadu
    Email
    befecadu [at] intracen.org