Story: New webinar series in response to the COVID-19 launched

8 April 2020
ITC News

SheTrades, the International Trade Centre’s initiative for economic empowerment of women, launched a new webinar series titled ‘Responding to the Business Impact of COVID-19`.

The outbreak has not only been in charge of an unparalleled social impact, it is also generating a global economic downturn which could have serious long-term implications for trade, investment, employment and growth.

As the only international organization dedicated to supporting the competitiveness of micro, small and medium-sized enterprises (MSMEs), the International Trade Centre (ITC) is focusing on short- and long-term implications for MSMEs, especially those in developing countries.

Together with partners, UPS, Maersk, VISA, Working Capital Associates and their technical experts ITC SheTrades is delivering an emergency webinar series, offering insight and guidance to small businesses as they navigate the operational stress caused by COVID-19.

This unique package will also be a valuable resource for business support organizations and policymakers supporting MSMEs. The first webinar will take place on Wednesday, 15 April.

Who can participate?

  • Women entrepreneurs
  • MSMEs exporting products and services within ITC’s project networks
  • MSMEs across partner networks
  • Business Support Organizations
  • Policymakers

How will it work?

The series comprises six webinars tackling the most pressing topics including operations and supply chain, crisis management and response, financial planning and cash flows and liquidity. Each webinar will highlight key actions that MSMEs can take to reduce risks, protect their employees and customers and minimize economic damage.

Participants can register using the link below, after which they will receive emails with details of the webinars on the Zoom platform.

Interested? You will need an account on, and register here to participate in the webinar series: