Press releases

SIPPO and the International Trade Centre join forces to develop the Trade Promotion Academy

31 March 2021
ITC News

(Geneva) SIPPO, a longstanding, well-established flagship of the Swiss State Secretariat for Economic Affairs (SECO) and the International Trade Centre (ITC) join forces to develop the Trade Promotion Academy (TPA) – an e-learning platform on Trade Promotion directed specifically to Business Support Organization (BSOs).

The contents for the e-learning module are elaborated in collaboration with the Import Promotion Desk (IPD, Germany) and the Dutch Centre for the Promotion of Imports from Developing Countries (CBI) - two other longstanding European trade promotion programmes.

This valuable tool will become an integral part of SIPPO’s mandate to share best practices in export promotion and to promote sustainable and inclusive trade in 11 countries worldwide. BSOs can thus empower their affiliated companies even better to bridge the so-called “last mile” in trade business and enable them to expand their market presence and get a stronger foothold in export markets.

The transfer of knowledge via digital platforms is key today. Therefore, the TPA is an e-learning platform that brings together core export promotion and market access knowledge and offers a rich resource library with guides, templates, and documents for practical application. It allows learners to obtain a Certificate of Completion and provides an excellent networking opportunity for specialists from all over the world in its Forum section. The TPA will be continuously improved and enriched with new knowledge over time. It is an important element in SIPPO’s training and consulting activities.

Five modules, and more to come

To date five modules on key topics of trade promotion are available on the platform: Market Analysis, Orientation Missions, Trade Fairs, Commercial Missions and Virtual Matchmaking. Each module is composed of an e-learning of approximately 60 minutes, a skills section where you will learn how to apply specific skills needed, a resource section with a large number of documents and videos to support your learning as well as a quiz section. Upon successful completion of the quiz the learners will obtain the “Certificate of Completion”.

How can you access the Trade Promotion Academy?

To register, please click on the TPA website link: request a registration key from SIPPO and open your personal account. You will then have full access to the catalogue of TPA Modules.

Fabienne-Alexia Müller, Programme Director of SIPPO, states in her short introduction video how valuable the TPA will be to our daily work. ‘But it depends on all of us to make it a vivid exchange platform from which we can all benefit greatly.’

About ITC - The International Trade Centre is the joint agency of the World Trade Organization and the United Nations. ITC assists small and medium-sized enterprises in developing and transition economies to become more competitive in global markets, thereby contributing to sustainable economic development within the frameworks of the Aid-for-Trade agenda and the United Nations’ Sustainable Development Goals. For more information, visit Follow ITC on Twitter | Facebook | LinkedIn | Instagram | Flickr

International Trade Centre

Vittorio Cammarota

Chief, Communications and Events

T: +41 22 730 0322

E: vcammarota [at] (vcammarota[at]intracen[dot]org)