New: Commercial Diplomacy in Changing Times

21 December 2020
ITC News
With real-life stories of commercial diplomats, COVID-19 commentary, and a lively new format in three languages, this training guide explains how to promote trade and investment abroad.

Commercial Diplomacy in Changing Times guides commercial diplomats and trade representatives to navigate the trade landscape, deliver excellent services, and manage both personal and professional challenges.

It features new COVID-19 commentary and real-life stories of commercial diplomats alongside highlights of the International Trade Centre's Guide to Commercial Diplomacy, in a new type of reader experience. It complements the publications, e-learning modules, workshops and customized advisory services that constitute the ITC toolkit in support of the work of trade representatives abroad.

The three languages of the training guide are available from its home page, whether in English, French or Spanish. The video in the guide is also available in the three languages.