ITC’s Export Potential Map wins German Design Award

23 October 2017
ITC News
Innovative website for spotting trade opportunities takes home prize for Excellent Communication Design.

The International Trade Centre’s Export Potential Map website has been announced as one of the winners of the prestigious German Design Award 2018. Export Potential Map is a rigorous, data-driven tool developed to identify untapped export potential and opportunities for export diversification. The German Design Award is one of the world’s most renowned design competitions and is organized by the German Design Council.

Designed by DataDesign Studio Berlin and Sebastian Sadowski, Export Potential Map topped the web sub-category for Excellent Communication Design and was selected from more than 5,000 entries by a jury of leading brand and design experts. The award selection was based on diverse set of criteria, including degree of innovation, practical value, design quality, aesthetics, and user-friendliness.

Export Potential Map translates rigorous trade analysis into practical trade advice using data for 222 countries and more than 4,000 products. The tool draws upon trade, tariff, GDP and geographic data to help countries evaluate their potential to ramp up exports by identifying products, markets, and suppliers with untapped potential.

It can also support diversification strategies by providing a unique ranking of products with favourable chances of export success. The website’s user-friendly interface and customizable visualizations can be downloaded, shared, and embedded into reports or websites, demonstrating how innovative design can provide practical value to trade-led development.

Visit Export Potential Map

Learn more about the German Design Award.