ITC SheTrades’ women entrepreneurs taking over New York
As part of ITC SheTrades initiative, the SheTrades in the Commonwealth Programme, funded by the United Kingdom’s Department for International Development (DFID), supported 13 women-owned brands from Bangladesh, Ghana, Kenya and Nigeria this February 2019 to attend NYNOW Winter Market Edition, one of the largest markets for home, lifestyle, handmade and gifts.
As a result of the intense preparation, the uniqueness and high quality of the products showcased by the SheTrades delegation, they met with over 650 international buyers and generated over $5,000,000 USD in new trade leads.
SheTrades will support another delegation this August 2019 for the NYNOW Summer edition. So, if you are a women entrepreneur in Textiles and Apparel sector from Bangladesh, Ghana, Kenya or Nigeria, join NOW the SheTrades in the Commonwealth programme. You will benefit from our Spring 2020 programme, as well as other opportunities such as mentoring, workshops or above all be selected to showcase your products to international buyers under SheTrades.
Hear from Ruby Buah, CEO Kua lifestyle, Ghana, who just returned from NYNOW:
“This event has been everything for my business! The opportunity to present Kua on the world stage where I got to meet buyers from across the North America, South America and Europe has helped me gained buyers from across the world. The wealth of information from the webinars and training helped me not just during the trade show but it has been very useful in my day to day business. I am now extra attentive when sourcing materials because I know it plays a great role in the final retail price of the product. I have also gained an amazing network in the form of the other exhibitors from She Trades “
Kua Lifestyle website and social media: