ITC Shares

Game on! Mentoring roulette for youth

15 November 2022
Claire-Louise Sterngold, International Trade Centre

An innovative technological approach connects young entrepreneurs with mentors

 

In 2020, the ITC platform for young entrepreneurs (short Ye! Community) analysed why the network’s members were not taking advantage of the 300+ mentors available in the community.

The result: the young entrepreneurs often did not know how to approach the mentors, nor did they understand how to structure a mentoring relationship.

Shuffling the deck with tech

To help them in finding a mentor who fits, ITC’s youth team called upon technology to create unique mentoring matches. They called the initiative: the Ye! Coffee Roulette.

The concept is simple: use three criteria to link mentors and entrepreneurs for three months, and then shuffle the deck again. Before each upcoming match period, new mentors and mentees can opt in, which expands the initiative consistently and ensures interesting and unique matches.

The underlying software Random-Coffee allows the Ye! Community platform to link mentors with young entrepreneurs, which otherwise may never have happened.

mentoring roulette
Ye! has been phenomenal in helping me connect with great mentors from around the world. I have become a better entrepreneur as the platform provided me with the insights, mentors, industry linkages, opportunities, and a global spotlight that every entrepreneur so desperately needs in the early days of their journey.
Ye! has been phenomenal in helping me connect with great mentors from around the world. I have become a better entrepreneur as the platform provided me with the insights, mentors, industry linkages, opportunities, and a global spotlight that every entrepreneur so desperately needs in the early days of their journey.
Ozaal Zesha
Founder of ClassNotes, Pakistan
I have been on the Ye! platform for close to a year now, which allowed me to network with other entrepreneurs. I have equally met coaches who have guided me in tackling some challenges in my business, such as improving my brand image, relating with customers and establishing better distribution channels.
I have been on the Ye! platform for close to a year now, which allowed me to network with other entrepreneurs. I have equally met coaches who have guided me in tackling some challenges in my business, such as improving my brand image, relating with customers and establishing better distribution channels.
Mechi Ammah
Founder of Black’n Natural Cosmetics, Cameroon
The Ye! Community's Coffee Roulette has had an immense impact on my individual growth and that of my company. The mentors I have been paired with helped me digitize my business, design smart internal processes and decision-making, and deepen my personal skillset as a leader. My company is forever changed.
The Ye! Community's Coffee Roulette has had an immense impact on my individual growth and that of my company. The mentors I have been paired with helped me digitize my business, design smart internal processes and decision-making, and deepen my personal skillset as a leader. My company is forever changed.
Julius Odida
Founder of Youth Initiative For Economic Transformation, Uganda

Young entrepreneurs need mentors, but many are too afraid to ask

Seventy per cent of successful entrepreneurs and executives have worked with a mentor at some point in their career. Mentorship is critical to supporting entrepreneurs in gaining perspective and overcoming roadblocks when setting up a business.

For young innovators and entrepreneurs, this support is even more crucial as many lack the experience or knowledge to navigate turbulent times.

However, many young entrepreneurs get cold feet when it comes to contacting a mentor. They are afraid they might be turned down for asking the wrong questions or that the mentor might criticize their business.

The innovative approach of the Ye! Coffee Roulette is designed to overcome these fears and build impactful mentor relationships.

Why Roulette style?

We believe that fostering meaningful engagement between Ye! Community members is essential to the health of the community and the youth it supports. Having an ongoing mentor matching initiative allows Ye! members to connect with international experts, bridging the barriers of time and distance to learn from some of the best experts on how to overcome challenges.

By using the roulette technique, we generate linkages that may not be obvious: consistently reshuffling the deck extends the possibilities for community members to gain new skills, build their network and connect with other members.

The initiative also offers the unique opportunity for entrepreneurs to be matched with another entrepreneur. We strongly believe in the value of peer-mentorship. A mentor does not need to be 40 years older than you; it can be someone at a later stage in their business development cycle.

Finally, we believe that no matter the sector, expertise, or background, there is always the potential to learn and grow.

Need some inspiration on how to make the most of mentorship?

We are expanding the coffee roulette approach to the 400+ business support organizations in the network. In this Coffee Roulette, hubs around the globe will be paired in groups of three for a month at a time to share best practices and learn from one another. Stay tuned for more updates on this network building initiative later this year.

 

Interested in joining the Ye! Coffee Roulette initiative? Sign up here for the next round in November 2022.