INTEGRATING DIGITAL TRADE SERVICES TO SUPPORT MSMES AND ENTREPRENEURS IN ZAMBIA
Overview
The International Trade Centre (ITC) is the joint agency of the United Nations and the World Trade Organization. Its mandate includes assisting developing and transition economies to take advantage of expanding trade opportunities in an increasingly complex global environment. ITC supports trade impact for good, promoting sustainable and inclusive development goals through trade, targeting SMEs, Business Support Organizations, and Policy Makers.
ITC and the Zambia Information and Communications Technology Authority (ZICTA) held a Capacity Building Workshop in Lusaka. This workshop was part of the ongoing cooperation between ITC and ZICTA. The objective of the workshop was to enhance the capabilities of Zambian Business Support Organizations (BSOs) and Technology Hubs. By improving their service delivery and facilitation to enterprises, the workshop aimed to bolster competitive digital trade. The content covered fundamental skills and tools related to e-commerce strategy and digital sales channels, understanding client needs, and providing impactful business support services.
