Alliances for Action: Coffee Network
In 2021, ITC released the 4th edition of the Coffee Guide, a publication from the industry for the industry on coffee, in October 2021. From 2022 onwards, the ITC Alliances for Action team will scale-up the impact of the guide focusing mainly on the network behind the guide in order to contribute to a more sustainable and inclusive coffee sector. It is envisaged that the intervention strategy shall focus on three areas :
We will scale-up dissemination to reach the maximum number of people and organizations, especially including coffee producers, who have been traditionally left-out of international conversations around the coffee trade. We will do this with our partners, who will disseminate the Guide in their networks.
Digitization, Live Content and Knowledge Management
To ensure that the Guide remains relevant, we will create a digital version regularly updated with current market and technical information.
Network Building and fostering of Partnership for Action
Finally, we want will create a platform for dialogue, information sharing and cooperation among stakeholders in coffee hosted on an independent platform and moderated by ITC. The network will have its own governance system, and ultimately attract its own funding.
At the design stage, this project has been conceived as 3 year project (subject to yearly approvals). In 2023 the Coffee Network will continue building on results from previous years. In 2022 the focus was the promotion of the Coffee Guide, the co-development of translations and capacity building; in 2023 the main objective is the consolidation of the Network, its functioning and the co-development of new knowledge products on topics that were relevant to Network members (data, circular economy and sustainability mapping); in 2024, provided availability of funding, efforts will shift to profs of concepts and proposals for fund-raising including exploring self-sustaining business models.
Since the publication of the Coffee Guide in October 2021, more than 70,000 coffee stakeholders have been reached. The Coffee Guide Network was validated by the 70 partners (and contributors to the Guide), ranging from coffee SMEs, foundations, NGOs, universities and independent coffee experts in addition to covering 25 countries across 6 regions - Latin America and the Caribbean, North America, Africa, Southeast Asia, Europe, and Oceania.
6 key institutional partners of the Coffee Guide Network and co-editors of the Coffee Guide - CLAC, ICO, FTA, BCSA, ACRAM, ECTA – contributed financially and in-kind to translate the Coffee Guide into four key languages spoken in major coffee producing regions. Trainings on the 8 technical chapters of the Guide reached at least 782 SMEs and individuals. This knowledge was transferred through partners to +540k of members.
More broadly, the Coffee Guide Network contributed to UN SDG 17.6 to enhance global partnerships for sustainable development; the Network's composition reflecting the value chain from farm to shelf enables a systems approach to address ever-evolving information on coffee trends; the network's expertise contributes to updating data and statistics on coffee volumes and prices segmented by quality and niche consumer markets, good production practices against climate change challenges and digital transformations, opportunities in sustainability, quality and commercialization of specialty coffee, and many more.
As per results chain and planned activities, this project is aligned with the ITC W1 objectives and initiatives that are critical to ensure that ITC remains at the cutting edge of Aid for Trade; maintains and develops global public goods that support enterprises in international trade; innovates with new approaches, tools and profs of concept to attract supplementary W2 resources. The co-creation of the Coffee Guide, the new knowledge products to be developed in 2023 and, very importantly, the Network approach itself are innovations. The impact that can be reached through Network approaches and that goes beyond activities directly organized by ITC could inspire other ITC programmes and projects. It is, as well, more and more appreciated by traditional and non traditional donors that value collaboration as a fundamental approach to achieve impact.