Publications
Les publications de l'ITC sont centrées sur le secteur privé des pays en développement dont elles font entendre la voix en faveur d’un commerce durable. Nous offrons des conseils aux responsables des politiques commerciales, aux organisations d’appui aux entreprises et aux petites entreprises. Nos rapports présentent des perspectives qui permettront de rendre le commerce plus inclusif, plus vert, numérique et compétitif.
Tech Hubs in Africa: Supporting Start-Ups (Second edition) (en)
African tech hubs play an important role in building fledgling entrepreneurial ecosystems and helping start-ups, but they struggle to earn revenue and become financially sustainable.This second edition has expanded its coverage, adding insights from East African hubs. The report, based on interviews...
Business and policy insights: Mapping e-Marketplaces in Africa (en)
Online marketplaces are the dominant form of e-commerce for consumer goods in developed countries. They are also prominent across Africa, offering great potential to serve a new generation of consumers and open opportunities for small entrepreneurs. But little is known about these marketplaces in...
Pionniers à la conquête des services: histoires d’entrepreneurs innovants
Battant en brèche la notion selon laquelle les pays en développement exportent essentiellement des matières premières, cette publication montre la diversité du commerce des services qui prospère dans les pays en développement et les PMA. Basé sur 28 études de cas d’entrepreneurs de 18...
Social marketing for small businesses (en)
Small firms in developing countries are using social media to find new clients and generate trade. This guide advises on how to develop a successful social media strategy with a tight budget. Using real business cases and the latest ways to measure the real-time impact of social media campaigns, the...
Building Bridges to New e-Commerce Markets: A blueprint for small and medium-sized enterprises (en)
Advanced economies have developed highly competitive and innovative e-commerce services, making it simple for small enterprises to set up online stores, transport their goods and receive payments. Although entrepreneurs in developing countries can sell online by accessing these services, most are...
Joining forces for e-commerce: How small African firms succeed with collaborative business models (en)
Micro, small and medium-sized enterprises in Africa can tackle e-commerce barriers such as formalization, e-payments and delivery by joining forces through collaborative business models. This paper examines the pros and cons of three models – associations, consortiums and cooperatives – and...
E-Commerce in China: Opportunities for Asian Firms (en)
This joint ITC-Alibaba publication reviews the context of e-commerce development in China and identifies what is needed for foreign firms to enter the market.China's cross-border e-commerce has been growing rapidly in recent years. This development has brought new and innovative ways to access...
De nouvelles pistes vers le commerce électronique : Une enquête mondiale sur la compétitivité des MPME
Cette première enquête de l'ITC sur le commerce électronique livre de précieux renseignements grâce auxquels les pays vont pouvoir concevoir des politiques et des pratiques qui répondent aux véritables besoins du secteur privé sur le terrain. Pour que les micros, petites et moyennes...