Publication

Social marketing for small businesses (en)

Small firms in developing countries are using social media to find new clients and generate trade. This guide advises on how to develop a successful social media strategy with a tight budget. Using real business cases and the latest ways to measure the real-time impact of social media campaigns, the guide outlines how to build networks that boost business, rather than lead to disappointment. It emphasizes creating a strategy to support business goals and engaging the right human resources to manage accounts and online communities.