Communiqués de presse

Launch of SheTrades Global Dubai (en)

25 février 2021
ITC Nouvelles

(Geneva) The 8th edition of SheTrades Global is co-hosted by the International Trade Centre (ITC) and Dubai Exports, in collaboration with Expo 2020 Dubai will be held both online and in Dubai, United Arab Emirates from 17 - 19 October 2021.

A six-month training programme to prepare for SheTrades Global will begin on 8 March 2021.

SheTrades Global is the premier global business event to connect women entrepreneurs with buyers, investors and partners. With a strong focus on business generation, investment and innovation, SheTrades Global is an opportunity to do business, get inspired and forge new partnerships.

Over 3000 top industry leaders, international delegations of women entrepreneurs, policy makers and investors from more than 90 countries in search of innovation, new trade and investment opportunities will attend SheTrades Global Dubai. Previous editions of the event have generated over US$ 80 million worth of trade and investment opportunities.

Centred on the theme of sustainability, participants, experts and stakeholders from around the world will come together to share and learn how they can transform value chains sustainably by leveraging partnerships and technology.

Ms. Pamela Coke-Hamilton, Executive Director ITC said, 'As part of EXPO 2020, ITC and Dubai Exports will co-host SheTrades Global Dubai to empower women entrepreneurs to build forward better. Through an innovative hybrid model, women-owned SMEs from around the globe will access new business opportunities and gain international exposure. Shaping a more resilient, inclusive and sustainable world is more important now than ever, and can only be achieved if women are part of the solution. When women succeed, we all succeed! Join us to make lasting impact.'

'We are excited to co-host SheTrades Global 2021, with ITC, which will be the largest virtual and physical gathering of women owned businesses in the world. We believe the event will equip women owned businesses to learn about the best practices, hear from dynamic successful female entrepreneurs and of course meet with fellow women owned businesses from across the globe. This will truly be the event for women looking to grow their business through exporting,' said Mr. Engr. Saed Alawadi - CEO of Dubai Exports.

The agenda includes inspirational talks, clinics and master classes led by experts that will take place prior to the event as part of the 6-month preparation programme. From 17 October SheTrades Global officially kicks-off in Dubai. Mentoring sessions, investment pitch competitions, B2Bs and networking meetings will be organised onsite for the benefit of women entrepreneurs. Over six months after the event ITC SheTrades in collaboration with Expo 2020 Women's Pavilion will continue to host joint activities with international partners on themes ranging from climate and biodiversity to digital connectivity.

Notes for the Editor

SheTrades Global is the flagship event of ITC's SheTrades initiative to connect three million women to market by 2021

Participants should submit their applications before end of April 2021.

EXPO 2020 Dubai and the organizers will be following the UAE government guidelines with regards to COVID-19 precautionary measures.

About ITC- The International Trade Centre is the joint agency of the World Trade Organization and the United Nations. ITC assists small and medium-sized enterprises in developing and transition economies to become more competitive in global markets, thereby contributing to sustainable economic development within the frameworks of the Aid-for-Trade agenda and the United Nations' Sustainable Development Goals.

For more information, visit

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About Dubai Exports

Dubai Exports is a UAE government entity striving to ensure the success of the exports sector in Dubai and the UAE, through constant guidance, advice and practical support to both overseas buyers and suppliers.

Dubai Exports provides trade information, branding advice, financial, legal and foreign trade representation and access to potential buyers. It is as well the host institution of SheTrades MENA.

About Expo 2020 Dubai

Taking place from 1 October 2021 to 31 March 2022. Expo 2020 is a world Expo that will be hosted by the United Arab Emirates. It is the first Expo to be held in the Middle East, Africa and South Asia - making it a historically significant event.


International Trade Centre

Vittorio Cammarota

Chief, Communications and Events

T: +41 22 730 0322

E: vcammarota [at] (vcammarota[at]intracen[dot]org)