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DEMAND IN VIET NAM FOR RHINOCEROS HORN USED IN TRADITIONAL MEDICINE
Rhinos face extinction if current poaching rates continue. Viet Nam, a main market, uses horn in traditional Asian medicine. A survey of 1,000 consumers by the International Trade Centre (ITC) found they preferred rhino horn sourced in the wild in a non-lethal way. Under a legal trade scenario, the price would fall. While media campaigns and stiffer enforcement measures would reduce consumption, there is likely to remain a hard core of users, perhaps 30%.
http://www.intracen.org/publication/Demand-in-Viet-Namfor- rhinoceros-horn-used-in-traditional-medicine/

MANAGING QUALITY IN EGYPT: A DIRECTORY OF SERVICES FOR SMES
Small and medium-sized enterprises (SMEs) in Egypt can stay up to date with the country’s quality management services with this guide, available in English and Arabic. It provides an overview of national quality infrastructure with emphasis on food safety, animal and plant health and contacts for related service providers. The guide is a joint effort with the National German Metrology Institute (PTB), Egypt’s Organization for Standards and Quality, the Engineering Export Council of Egypt and ITC.
http://www.intracen.org/publication/Managing_quality_in_ Egypt/

SME COMPETITIVENESS IN GHANA
Conditions keeping SMEs in Ghana from being competitive in international markets are often not of their own making, such as unreliable electricity and high interest rates. This report outlines findings from the SME Competitiveness Survey of 200 Ghanaian firms. The survey, analysis and recommendations were developed by an ITC-led Alliance for Action: the Association of Ghana Industries; the Ministry of Food and Agriculture; the Ministry of Trade and Industry; the Federation of Associations of Ghanaian Exporters; the Ghana National Chamber of Commerce; the Ghana Root Crops and Tubers Exporters Union; and the Ghana Export Promotion Authority.
http://www.intracen.org/publication/SMECompetitiveness- in-Ghana/

NAVIGATING NON-TARIFF MEASURES: INSIGHTS FROM A BUSINESS SURVEY IN THE EUROPEAN UNION

Many European exporters have similar experiences with non-tariff measures (NTMs) as do those in developing countries, especially for procedures related to technical regulations, conformity assessment and rules of origin. An ITC-European Commission survey, based on 8,100 company interviews in all 28 European Union (EU) countries, reveals that more than a third of European exporters encounter burdensome NTMs both within their countries and in destination markets.

http://www.intracen.org/publication/EUNTMsurvey/

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