Event: ITC at the Intra-African Trade Fair 2021

11 noviembre 2021
ITC News

The Intra-African Trade Fair 2021 (IATF), organized by the African Export-Import Bank (Afreximbank) in collaboration with the African Union (AU) and the Secretariat of the African Continental Free Trade Area (AfCFTA), will take place from 15 to 21 November in Durban, South Africa.

IATF brings together the business community, political stakeholders, international organizations, academia, and civil society to build bridges for a successful implementation of the AfCFTA, to boost trade and investment across 55 countries.

The One Trade Africa programme of the International Trade Centre (ITC) will empower micro, small and medium-sized enterprises (MSMEs) to access business opportunities within the AfCFTA, with a particular focus on ensuring that women and youth are part of the continental market equation.

ITC’s participation in IATF under the One Trade Africa programme includes an exhibition booth (C218 in Hall 1), as well as launch events and high-level panel discussions.

Monday, 15 November 2021, 10:30

The power of trade fairs in opening markets and building trade and investment bridges, with launch of the ‘How to Export under the AfCFTA’ training programme  

  • High-level panel with live keynote by Ms. Pamela Coke-Hamilton, Executive Director, International Trade Centre (ITC)

The “How to Export within the AfCFTA” Training Programme combines both online and offline elements to teach current and prospective African exporters the fundamentals of intra-African trade, as well as explore the opportunities resulting from the AfCFTA. Its unique value-add lies in its singular focus on intra-African export operations, with a specific emphasis on the ways in which enterprises can reap the advantages of intra-regional trade.


Tuesday, 16 November 2021, 10:30

Trade Intelligence for accelerated integration: Identifying and comparing trade opportunities using the African Trade Observatory

  • High-level panel with live keynote by Ms. Pamela Coke-Hamilton, Executive Director, International Trade Centre (ITC) 

The African Trade Observatory strengthens trade information across the continent by providing real-time and reliable data to inform African businesses on market opportunities under the AfCFTA.


Tuesday, 16 November 2021 (tbc)

Introduction to the IT-Business Process Outsourcing “Smart & Safe Senegal” label

The International Trade Centre (ITC) and the Republic of Senegal are pleased to announce the joint presentation of Senegal’s IT/ BPO value proposal and its brand “Smart & Safe Senegal”. This label will help Senegal better position itself as a provider of ICT services on the African market for digital services and products.


Thursday, 18 November 2021, 13:00

The Role of Quality Infrastructure and the Harmonisation of Trade Standards to Facilitate Intra-African Trade and Investment

  • Opening Keynote: Ms. Dorothy Tembo, Deputy Executive Director, International Trade Centre (ITC)


ITC is bringing entrepreneurs from Sierra Leone, Senegal and Guinea, as part of the West Africa Competitiveness Programme (WACOMP) and INTEGRA, to meet potential buyers and make valuable business connections.

For more information, please visit