Las publicaciones del ITC acercan la voz del mundo empresarial al comercio sostenible y se centran en los países en desarrollo. Ofrecemos asesoramiento a los encargados de formular políticas, las organizaciones de apoyo empresarial y las pequeñas empresas. Nuestros informes ofrecen información para facilitar que el comercio sea más inclusivo, ecológico, digital y competitivo.
This joint ITC-Alibaba publication reviews the context of e-commerce development in China and identifies what is needed for foreign firms to enter the market.China's cross-border e-commerce has been growing rapidly in recent years. This development has brought new and innovative ways to access...
Cross-border e-commerce can help least developed countries (LDCs) to become more competitive and diversify their exports – and this is especially true for Asia-Pacific, the most dynamic region in global e-commerce. To capture that potential, small businesses in these countries need more market...
This first ITC e-commerce survey provides valuable insights that will allow countries to shape policies and practices that address the real business needs on the ground. To ensure that micro, small and medium-sized enterprises (MSMEs) can benefit from e-commerce, they need better access to...
Micro, small and medium-sized enterprises in Africa can tackle e-commerce barriers such as formalization, e-payments and delivery by joining forces through collaborative business models. This paper examines the pros and cons of three models – associations, consortiums and cooperatives – and...
Advanced economies have developed highly competitive and innovative e-commerce services, making it simple for small enterprises to set up online stores, transport their goods and receive payments. Although entrepreneurs in developing countries can sell online by accessing these services, most are...
El presente informe ayuda a las pequeñas empresas a cumplir las normas comerciales cuando venden productos a la Unión Europea y los Estados Unidos de América.
Online marketplaces are the dominant form of e-commerce for consumer goods in developed countries. They are also prominent across Africa, offering great potential to serve a new generation of consumers and open opportunities for small entrepreneurs. But little is known about these marketplaces in...
E-commerce is a vital part of commercial activity, yet few provisions on digital trade reference gender equality. This report explores policy reforms needed to bridge the gender divide on digital access, adoption and usage. The report recommends building e-commerce capacity focused on gender...
Small firms in developing countries are using social media to find new clients and generate trade. This guide advises on how to develop a successful social media strategy with a tight budget. Using real business cases and the latest ways to measure the real-time impact of social media campaigns, the...
Being a women-owned company negatively affects the credibility of their business, say Indonesian women entrepreneurs in the services sector.They also need better access to patents, internet access, quality certifications, marketing opportunities and customer outreach to run a business successfully,...
This report supports the World Trade Organization (WTO) Informal Working Group on Trade and Gender by offering an analytical framework outlining trade and trade-related impacts on women (and men) through the employment, consumption and public provision channels. It presents a step-by-step approach...
Women make up almost half of Kenya’s labour force, yet they remain on the margins of business ownership – only 9% of Kenya’s firms are majority women-owned. Kenyan women entrepreneurs say they need better access to loans, business registries, patents, quality certifications and affordable...
