ITC and WIPO join forces with Tanzania to brand Zanzibar cloves (en)

To maximize the value of Zanzibar cloves, ITC will provide the branding methodology and training within which IP will be positioned, while WIPO will take the lead on developing an IP strategy for Zanzibar cloves. The protection of intellectual property is an important tool in strengthening the trading position of developing countries, but must come hand in hand with a branding strategy to yield real results.
ITC held the first of workshop in Zanzibar on 5-7 November, as a first step towards building a branding strategy for Zanzibar cloves.
This approach by ITC and WIPO in Zanzibar is part of a wider effort by the two organizations to develop an integrated IP and branding methodology that can serve as a model and be replicated effectively in other countries and other sectors to improve the capacity of enterprises, exporters and farmers.