ITC SME Trade Academy

COURSE DESCRIPTION
This is a special session of the course "Setting up an Export Marketing Strategy". This course introduces the ways in which export marketing forms a vital component of the export development process. Small enterprises need to craft their messages appropriately, in order to be perceived in the way they want by their customers. This is achieved by deciding on a strategy based on the export marketing process, and by adhering to certain key principles.
After completing this course, participants will be able to:Use a structured decision-making process; andMake strategic decisions for export marketingNOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.
COURSE CERTIFICATION
Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.








COURSE STRUCTURE
Lecture 1: Introduction to Export Marketing
Lecture 2: A Marketing Strategy for Exports
Case Study 1: Urvashi Perfumes
Lecture 3: The Export Marketing Process
Case Study 2: SoleRebels

COURSE DESCRIPTIONThis course teaches participants how to administer ITC's SME Competitiveness Survey (SME CS). It begins with an overview of ITC's definition of SME competitiveness and an explanation of the nature of the SME CS, the parties involved in it and the potential uses of the data gathered. It then moves on to focus on the survey's structure and the ways in which interviewers are expected to carry out the SME CS. Finally, it concludes with an overview of interviewer-respondent dynamics to ensure that unexpected situations are kept to a minimum.NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.After completing this course, participants will be able to:Use a structured decision-making process; andMake strategic decisions for export marketingCOURSE CERTIFICATIONParticipants who meet the course requirements will receive a Certificate of Completion issued in electronic format.COURSE STRUCTURELecture 1: The SME Competitiveness SurveyLecture 2: The SME Competitiveness InterviewLecture 3: Working with the Respondent

COURSE DESCRIPTION




The purpose of this course is to consider the viability of "going international." It introduces the most important aspects of international markets, as well as the aspects of export readiness for small enterprises. It identifies the key attributes of export-ready enterprises, including the particular skills and resources required to export successfully.
NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.

After completing this course, participants will be able to:
Complete an export readiness assessment Identify the areas that need to be addressed by a small enterprise to become export ready



COURSE CERTIFICATION



Participants who meet the course requirements will receive a Certificate of Achievement issued in electronic format.










COURSE STRUCTURE





Lecture 1: Introduction to Exporting
Lecture 2: The Export Market
Lecture 3: Company Readiness and Product Viability for Exporting
Export Readiness Assessment

COURSE DESCRIPTION




The purpose of this course is to consider the viability of "going international." It introduces the most important aspects of international markets, as well as the aspects of export readiness for small enterprises. It identifies the key attributes of export-ready enterprises, including the particular skills and resources required to export successfully.
NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.

After completing this course, participants will be able to:
Complete an export readiness assessment Identify the areas that need to be addressed by a small enterprise to become export ready



COURSE CERTIFICATION



Participants who meet the course requirements will receive a Certificate of Achievement issued in electronic format.










COURSE STRUCTURE





Lecture 1: Introduction to Exporting
Lecture 2: The Export Market
Lecture 3: Company Readiness and Product Viability for Exporting
Export Readiness Assessment

COURSE DESCRIPTION




The purpose of this course is to consider the viability of "going international." It introduces the most important aspects of international markets, as well as the aspects of export readiness for small enterprises. It identifies the key attributes of export-ready enterprises, including the particular skills and resources required to export successfully.
NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.

After completing this course, participants will be able to:
Complete an export readiness assessment Identify the areas that need to be addressed by a small enterprise to become export ready



COURSE CERTIFICATION



Participants who meet the course requirements will receive a Certificate of Achievement issued in electronic format.










COURSE STRUCTURE





Lecture 1: Introduction to Exporting
Lecture 2: The Export Market
Lecture 3: Company Readiness and Product Viability for Exporting
Export Readiness Assessment

COURSE DESCRIPTION




The purpose of this course is to consider the viability of "going international." It introduces the most important aspects of international markets, as well as the aspects of export readiness for small enterprises. It identifies the key attributes of export-ready enterprises, including the particular skills and resources required to export successfully.
NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.

After completing this course, participants will be able to:
Complete an export readiness assessment Identify the areas that need to be addressed by a small enterprise to become export ready



COURSE CERTIFICATION



Participants who meet the course requirements will receive a Certificate of Achievement issued in electronic format.










COURSE STRUCTURE





Lecture 1: Introduction to Exporting
Lecture 2: The Export Market
Lecture 3: Company Readiness and Product Viability for Exporting
Export Readiness Assessment

COURSE DESCRIPTION




The purpose of this course is to consider the viability of "going international." It introduces the most important aspects of international markets, as well as the aspects of export readiness for small enterprises. It identifies the key attributes of export-ready enterprises, including the particular skills and resources required to export successfully.
NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.

After completing this course, participants will be able to:
Complete an export readiness assessment Identify the areas that need to be addressed by a small enterprise to become export ready



COURSE CERTIFICATION



Participants who meet the course requirements will receive a Certificate of Achievement issued in electronic format.










COURSE STRUCTURE





Lecture 1: Introduction to Exporting
Lecture 2: The Export Market
Lecture 3: Company Readiness and Product Viability for Exporting
Export Readiness Assessment

وصف الدورة التدريبية

تهدف هذه الدورة التدريبية إلى تعريف المشاركين
بطبيعة اتفاقية تيسير التجارة المبرمة مع منظمة التجارة العالمية. وتقدم الدورة
استعراضًا شاملًا لاتفاقية تيسير التجارة، وتركز بالأخص على الحقوق والالتزامات
التي تنطوي عليها والمترتبة على الدول الأعضاء، كما أنها تحدد الطرق العملية التي
يمكن من خلالها للقطاع الخاص تقديم الدعم في إنفاذ الاتفاقية. 

تُستهل الدورة بملخص يوضح أهمية اتفاقية تيسير
التجارة، ومن ثم تبدأ مناقشة هيكل الاتفاقية، والأدوار التي يتعيّن على كلٍ من
الأطراف الاضطلاع بها في سياق الاتفاقية. وفي جزئها الثاني، تُفصّل الإجراءات
والتدابير المرتبطة باتفاقية تيسير التجارة والهادفة إلى تعزيز الكفاءة عبر
الحدود، وبالأخص من خلال زيادة الشفافية وإزالة العوائق أمام التجارة. وأخيرًا، تُختتم
الدورة بتسليط الضوء على متطلبات إنفاذ الاتفاقية والامتثال لها، بما في ذلك الأدوار
التي تضطلع بها اللجان الوطنية لتيسير التجارة. 

عقب إتمام الدورة، سيكون المشاركون قادرين على:


الخوض في فوائد
اتفاقية تيسير التجارة التي تعود على الدول الأعضاء؛
تقييم حقوق الدول
الأعضاء والتزاماتها فيما يتعلق باتفاقية تيسير التجارة؛ و
تقييم دور القطاع
الخاص في تعزيز سبل تيسير التجارة.


 

ملاحظة: ننصح المشاركين باستخدام أحدث إصدار من متصفحي
"كروم" أو "سفاري"؛ هذا لاستعراض المحاضرات بأفضل صورة ممكنة.

 

شهادة إتمام الدورة

يحصل المشاركون ممن
يستوفون متطلبات الدورة على شهادة إتمام صادرة بصيغة إلكترونية.

هيكل الدورة

المحاضرة الأولى: حل مشكلة عدم الكفاءة عبر
الحدود

المحاضرة الثانية: الشفافية والعدالة

المحاضرة الثالثة: سبل تسريع التجارة، وتبسيط
إجراءاتها، وخفض تكاليفها

المحاضرة الرابعة: دور المشاركين على صعيد
الاتفاقية

تمرين
دراسة حالة

COURSE DESCRIPTION




This course explains the ways in which the financial needs of small enterprises are determined and the obstacles that they face in accessing adequate financing. It explores the various available sources of financing, as well as the loan requirements of banks, with particular focus placed on the ways in which enterprises can meet these requirements by putting together the required financial documents and other necessary information.
NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.

After completing this course, participants will be able to:
Analyse the financial needs of SMEs and identify suitable sources of financing; and Advise SME exporters on the best ways of meeting bank requirements when applying for financing



COURSE CERTIFICATION



Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.










COURSE STRUCTURE





Lecture 1: Introduction to Access to Financing
Lecture 2: Financial Institutions
Case study 1
Lecture 3: Applying for Financing
Case study 2

COURSE DESCRIPTION




This course introduces the ways in which export marketing forms a vital component of the export development process. Small enterprises need to craft their messages appropriately, in order to be perceived in the way they want by their customers. This is achieved by adopting a strategy based on the export marketing process, and by adhering to certain key principles.
NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.

After completing this course, participants will be able to:

Use a structured decision-making process; and

Make strategic decisions for export marketing




COURSE CERTIFICATION



Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.










COURSE STRUCTURE





Lecture 1: Introduction to Export Marketing
Lecture 2: A Marketing Strategy for Exports
Case Study 1: Urvashi Perfumes
Lecture 3: The Export Marketing Process
Case Study 2: SoleRebels