E-commerce

DESCRIPCIÓN DEL CURSOEste curso tiene como objetivo introducir a las pymes en la importancia de crear contenido de comercio electrónico de calidad para sus iniciativas en línea. También ofrece pautas útiles para la creación de contenido, tanto para contenido referido a productos individuales como para empresas en general. El curso comienza definiendo el significado de contenido de comercio electrónico y los beneficios que puede aportar a las actividades en línea de una pyme, para pasar a analizar los distintos tipos de contenido que se pueden crear, su propósito y los grupos de interés para los que está destinado. Finalmente, proporciona consejos y sugerencias para ayudar a las pymes a crear contenido de comercio electrónico que sea efectivo y garantizar que las transacciones en línea se realicen sin problemas.NOTA: Recomendamos utilizar la última versión de los navegadores Chrome

o Safari para garantizar una experiencia óptima de visualización de los clases.Al terminar el curso los participantes podrán:Comprender la importancia de tener contenido de comercio electrónico de calidad para una iniciativa en línea;Describir los diversos aspectos del contenido del comercio electrónico orientado a productos y empresas; yCrear contenido de comercio electrónico orientado a la empresa y al producto de acuerdo con ciertas pautas de calidad.CERTIFICACIÓN DEL CURSOLos participantes que cumplan los requerimientos del curso recibirán un Certificado de aprobación en formato electrónico.ESTRUCTURA DEL CURSOClase 1 - La importancia de tener contenido de e-commerce de calidadClase 2: Desarrollar contenido de e-commerce de calidad sobre el producto Clase 3: Desarrollar contenido de e-commerce sobre la empresa Caso de Estudio

DESCRIPCIÓN DEL CURSOEste curso tiene como objetivo introducir a las pymes en la importancia de crear contenido de comercio electrónico de calidad para sus iniciativas en línea. También ofrece pautas útiles para la creación de contenido, tanto para contenido referido a productos individuales como para empresas en general. El curso comienza definiendo el significado de contenido de comercio electrónico y los beneficios que puede aportar a las actividades en línea de una pyme, para pasar a analizar los distintos tipos de contenido que se pueden crear, su propósito y los grupos de interés para los que está destinado. Finalmente, proporciona consejos y sugerencias para ayudar a las pymes a crear contenido de comercio electrónico que sea efectivo y garantizar que las transacciones en línea se realicen sin problemas.NOTA: Recomendamos utilizar la última versión de los navegadores Chrome

o Safari para garantizar una experiencia óptima de visualización de los clases.Al terminar el curso los participantes podrán:Comprender la importancia de tener contenido de comercio electrónico de calidad para una iniciativa en línea;Describir los diversos aspectos del contenido del comercio electrónico orientado a productos y empresas; yCrear contenido de comercio electrónico orientado a la empresa y al producto de acuerdo con ciertas pautas de calidad.CERTIFICACIÓN DEL CURSOLos participantes que cumplan los requerimientos del curso recibirán un Certificado de aprobación en formato electrónico.ESTRUCTURA DEL CURSOClase 1 - La importancia de tener contenido de e-commerce de calidadClase 2: Desarrollar contenido de e-commerce de calidad sobre el producto Clase 3: Desarrollar contenido de e-commerce sobre la empresa Caso de Estudio

COURSE DESCRIPTIONThis course provides participant with an overall introduction to the concept and practice of e-commerce. It begins with an overview of the various opportunities of the growing global e-commerce market and of the implications of selling products or services online. It then moves on to a detailed discussion of the preparations required to successfully launch an e-commerce sales channel, including market research, payment option setup, customer service, and fulfillment/logistics solutions. It then concludes by exploring some of the regular activities that need to be part of any successful e-commerce business' routine, including inventory management, product returns, and digital marketing. This course also includes an "e-commerce readiness check" which will allow participants to gauge their level of preparation to start selling products or services online through an e-commerce channel. NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.After completing this course, participants will be able to:Assess the opportunities of the global e-commerce market; Choose an appropriate e-commerce sales channel for their business; andPrepare strategies to give their business greater online flexibility and responsiveness.COURSE CERTIFICATIONParticipants who meet the course requirements will receive a Certificate of Completion issued in electronic format.COURSE STRUCTUREModule 1: The Opportunities of Using E-commerceModule 2: Getting Your E-commerce Business ReadyModule 3: What Does Running a Successful E-commerce Business Require You to Do? E-commerce Readiness Self-assessment

COURSE DESCRIPTIONThis course provides participant with an overall introduction to the concept and practice of e-commerce. It begins with an overview of the various opportunities of the growing global e-commerce market and of the implications of selling products or services online. It then moves on to a detailed discussion of the preparations required to successfully launch an e-commerce sales channel, including market research, payment option setup, customer service, and fulfillment/logistics solutions. It then concludes by exploring some of the regular activities that need to be part of any successful e-commerce business' routine, including inventory management, product returns, and digital marketing. This course also includes an "e-commerce readiness check" which will allow participants to gauge their level of preparation to start selling products or services online through an e-commerce channel. NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.After completing this course, participants will be able to:Assess the opportunities of the global e-commerce market; Choose an appropriate e-commerce sales channel for their business; andPrepare strategies to give their business greater online flexibility and responsiveness.COURSE CERTIFICATIONParticipants who meet the course requirements will receive a Certificate of Completion issued in electronic format.COURSE STRUCTUREModule 1: The Opportunities of Using E-commerceModule 2: Getting Your E-commerce Business ReadyModule 3: What Does Running a Successful E-commerce Business Require You to Do? E-commerce Readiness Self-assessment

COURSE DESCRIPTIONThis course provides participant with an overall introduction to the concept and practice of e-commerce. It begins with an overview of the various opportunities of the growing global e-commerce market and of the implications of selling products or services online. It then moves on to a detailed discussion of the preparations required to successfully launch an e-commerce sales channel, including market research, payment option setup, customer service, and fulfillment/logistics solutions. It then concludes by exploring some of the regular activities that need to be part of any successful e-commerce business' routine, including inventory management, product returns, and digital marketing. This course also includes an "e-commerce readiness check" which will allow participants to gauge their level of preparation to start selling products or services online through an e-commerce channel. NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.After completing this course, participants will be able to:Assess the opportunities of the global e-commerce market; Choose an appropriate e-commerce sales channel for their business; andPrepare strategies to give their business greater online flexibility and responsiveness.COURSE CERTIFICATIONParticipants who meet the course requirements will receive a Certificate of Completion issued in electronic format.COURSE STRUCTUREModule 1: The Opportunities of Using E-commerceModule 2: Getting Your E-commerce Business ReadyModule 3: What Does Running a Successful E-commerce Business Require You to Do? E-commerce Readiness Self-assessment

COURSE DESCRIPTIONThis course provides participant with an overall introduction to the concept and practice of e-commerce. It begins with an overview of the various opportunities of the growing global e-commerce market and of the implications of selling products or services online. It then moves on to a detailed discussion of the preparations required to successfully launch an e-commerce sales channel, including market research, payment option setup, customer service, and fulfillment/logistics solutions. It then concludes by exploring some of the regular activities that need to be part of any successful e-commerce business' routine, including inventory management, product returns, and digital marketing. This course also includes an "e-commerce readiness check" which will allow participants to gauge their level of preparation to start selling products or services online through an e-commerce channel. NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.After completing this course, participants will be able to:Assess the opportunities of the global e-commerce market; Choose an appropriate e-commerce sales channel for their business; andPrepare strategies to give their business greater online flexibility and responsiveness.COURSE CERTIFICATIONParticipants who meet the course requirements will receive a Certificate of Completion issued in electronic format.COURSE STRUCTUREModule 1: The Opportunities of Using E-commerceModule 2: Getting Your E-commerce Business ReadyModule 3: What Does Running a Successful E-commerce Business Require You to Do? E-commerce Readiness Self-assessment

COURSE DESCRIPTIONThis course provides participant with an overall introduction to the concept and practice of e-commerce. It begins with an overview of the various opportunities of the growing global e-commerce market and of the implications of selling products or services online. It then moves on to a detailed discussion of the preparations required to successfully launch an e-commerce sales channel, including market research, payment option setup, customer service, and fulfillment/logistics solutions. It then concludes by exploring some of the regular activities that need to be part of any successful e-commerce business' routine, including inventory management, product returns, and digital marketing. This course also includes an "e-commerce readiness check" which will allow participants to gauge their level of preparation to start selling products or services online through an e-commerce channel. NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.After completing this course, participants will be able to:Assess the opportunities of the global e-commerce market; Choose an appropriate e-commerce sales channel for their business; andPrepare strategies to give their business greater online flexibility and responsiveness.COURSE CERTIFICATIONParticipants who meet the course requirements will receive a Certificate of Completion issued in electronic format.COURSE STRUCTUREModule 1: The Opportunities of Using E-commerceModule 2: Getting Your E-commerce Business ReadyModule 3: What Does Running a Successful E-commerce Business Require You to Do? E-commerce Readiness Self-assessment

COURSE DESCRIPTIONThis course provides participant with an overall introduction to the concept and practice of e-commerce. It begins with an overview of the various opportunities of the growing global e-commerce market and of the implications of selling products or services online. It then moves on to a detailed discussion of the preparations required to successfully launch an e-commerce sales channel, including market research, payment option setup, customer service, and fulfillment/logistics solutions. It then concludes by exploring some of the regular activities that need to be part of any successful e-commerce business' routine, including inventory management, product returns, and digital marketing. This course also includes an "e-commerce readiness check" which will allow participants to gauge their level of preparation to start selling products or services online through an e-commerce channel. NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.After completing this course, participants will be able to:Assess the opportunities of the global e-commerce market; Choose an appropriate e-commerce sales channel for their business; andPrepare strategies to give their business greater online flexibility and responsiveness.COURSE CERTIFICATIONParticipants who meet the course requirements will receive a Certificate of Completion issued in electronic format.COURSE STRUCTUREModule 1: The Opportunities of Using E-commerceModule 2: Getting Your E-commerce Business ReadyModule 3: What Does Running a Successful E-commerce Business Require You to Do? E-commerce Readiness Self-assessment

COURSE DESCRIPTIONThis course provides participant with an overall introduction to the concept and practice of e-commerce. It begins with an overview of the various opportunities of the growing global e-commerce market and of the implications of selling products or services online. It then moves on to a detailed discussion of the preparations required to successfully launch an e-commerce sales channel, including market research, payment option setup, customer service, and fulfillment/logistics solutions. It then concludes by exploring some of the regular activities that need to be part of any successful e-commerce business' routine, including inventory management, product returns, and digital marketing. This course also includes an "e-commerce readiness check" which will allow participants to gauge their level of preparation to start selling products or services online through an e-commerce channel. NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.After completing this course, participants will be able to:Assess the opportunities of the global e-commerce market; Choose an appropriate e-commerce sales channel for their business; andPrepare strategies to give their business greater online flexibility and responsiveness.COURSE CERTIFICATIONParticipants who meet the course requirements will receive a Certificate of Completion issued in electronic format.COURSE STRUCTUREModule 1: The Opportunities of Using E-commerceModule 2: Getting Your E-commerce Business ReadyModule 3: What Does Running a Successful E-commerce Business Require You to Do? E-commerce Readiness Self-assessment

COURSE DESCRIPTIONThis course provides participant with an overall introduction to the concept and practice of e-commerce. It begins with an overview of the various opportunities of the growing global e-commerce market and of the implications of selling products or services online. It then moves on to a detailed discussion of the preparations required to successfully launch an e-commerce sales channel, including market research, payment option setup, customer service, and fulfillment/logistics solutions. It then concludes by exploring some of the regular activities that need to be part of any successful e-commerce business' routine, including inventory management, product returns, and digital marketing. This course also includes an "e-commerce readiness check" which will allow participants to gauge their level of preparation to start selling products or services online through an e-commerce channel. NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.After completing this course, participants will be able to:Assess the opportunities of the global e-commerce market; Choose an appropriate e-commerce sales channel for their business; andPrepare strategies to give their business greater online flexibility and responsiveness.COURSE CERTIFICATIONParticipants who meet the course requirements will receive a Certificate of Completion issued in electronic format.COURSE STRUCTUREModule 1: The Opportunities of Using E-commerceModule 2: Getting Your E-commerce Business ReadyModule 3: What Does Running a Successful E-commerce Business Require You to Do? E-commerce Readiness Self-assessment