Asia and the Pacific

ITC offers participating businesses the following support in the areas of preparation, expo infrastructure, and promotion.   

• ITC exhibition booth space (including related construction and set-up); 

• E-training through online courses on “Exporting to China” and “Doing Business with Chinese People”; 

• A catalogue in English and Chinese to promote participants’ products and services prior and during the fair; 

• Identification of professional buyers prior to the event to facilitate B2B meetings at the booths or online, jointly with ITC partners in China; 

• Organization of business matchmaking and participation in matchmaking events with Chinese partners, including China Council for the Promotion of International Trade (CCPIT), Trade Development Bureau (TDB) Ministry of Commerce of the People’s Republic of China (MOFCOM), and Alibaba; 

• Management of business contacts during the Expo including support with online communication facilitated by Chinese university students (volunteers); 

• Advisory support prior, during and after the Expo, including minimum English/Chinese interpretation support.  

Travel and accommodation are not covered by ITC. 

To qualify for ITC support in 2022, micro, small and medium-sized enterprises (MSMEs) should: 

• be active in the processed food, consumer goods or services sector  

• come from a developing country  

• be able to communicate in English (Chinese is an added value) 

• be export-ready (preferably already with export experience to developed economies such as the United States, European Union, Japan) 

• have the capacity (quality and quantity) to export to China 

• have products that can access the Chinese market and have knowledge of the import policies, sanitary and phytosanitary (SPS) requirements and conditions that are applicable for their products to access China (i.e., initiated or finalized registration for General Administration of Customs of the People’s Republic of China  - GACC) 

• be willing and in a position to ship representative samples 

• have an operating and accessible website in English (Chinese an added value) 

• preferably have trade fair experience 

• be able to provide high-quality marketing material and detailed specifications of their products/services (including pictures, pricing, MOQ, delivery conditions and payment terms) 

• be able to communicate through WeChat 

Companies that have already rented booths for CIIE 2022 with the Expo organizers directly are not eligible for ITC support.