Rwanda

SheTrades Rwanda
Contact
First name
Michelle Ayu Chinta
Last name
Kristy
Email
kristy@intracen.org
Body

Recipients

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

<p>The SheTrades Rwanda project aims to increase the competitiveness of women owned businesses<!--[if !supportAnnotations]--><a href="#_msocom_1" language="JavaScript" name="_msoanchor_1"></a><a href="#_msocom_2" language="JavaScript" name="_msoanchor_2"></a><!--[endif]--> in Rwanda and connect them to markets. The project will reach its objective by:</p><ul type="disc"><li>improving the business support ecosystem to support the growth of women&apos;s economic empowerment initiatives and activities;</li><li>increasing the competitiveness of women owned businesses in the coffee and horticulture sectors;</li><li>increasing business-linkage opportunities for women owned businesses in the coffee and horticulture sectors.</li></ul><p>The project is funded by the Enhanced Integrated Framework (EIF) from September 2020 - February 2022.</p><p><a href="#_msoanchor_1"></a><!--[endif]--></p><p><a href="javascript%3Avoid(0)" title="double click to edit"></a></p>

Type
Programme
Date
-
External ID
B950
SheTrades Coffee
Contact
First name
Nicholas
Last name
Watson
Email
nwatson@intracen.org
Body

Recipients

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

<p>The SheTrades Coffee project contributes directly to the Empowering Women to Trade (EWT) Programme, which delivers on ITC&rsquo;s commitment to the Sustainable Development Goals, particularly Global Goal 5 (achieving gender equality and empowering women) and Global Goal 8 (inclusive and sustainable economic growth) through delivering results via one of ITC&rsquo;s key initiatives &ndash; SheTrades. The SheTrades initiative is a key initiative under ITC`s Inclusive and Sustainable Trade focus area (5). This project contributes to this key initiative through providing training and market opportunities to women entrepreneurs to help them benefit directly from trade.</p><p>The objective of the SheTrades Coffee project is to to increase the participation in trade of women entrepreneurs in the Ethiopian and Rwandan coffee sectors, continuing on from the 2018 SheTrades Coffee project. Responding directly to the EWT Theory of Change (ToC) and programme outcome of increasing the participation of women entrepreneurs in international trade, the SheTrades Coffee project will increase the skills and capabilities of women entrepreneurs in Ethiopia and Rwanda through improving coffee production, processing, quality, strengthening coffee associations, and establishing long-term relationships with partners and buyers.&nbsp;</p><p>During 2018, the flow of implementation of project activities was significantly impacted because of a change in management personnel with the project partner. The new managers changed the overall approach to the way they worked which meant there were some positive adjustments necessary to the project implementation; the time taken for the necessary discussions with the project partner for the adjustments, meant the full target numbers of farmers could not be reached before the end of the project time frame. The approach agreed upon was to:&nbsp;</p><ol start="1" type="1"><li>Select washing stations and conduct a baseline survey / needs assessment of the stations themselves and supplier / farmers</li><li>Register farmers and create Producer Organisations, with emphasis on empowerment of women</li><li>Build the capacity of the partner washing stations, working with farming families on gender empowerment and put in place internal control systems (ICS) as a pre-cursor to certification.</li></ol><p>Steps 1 and 2 were reached before the end of 2018, however it became necessary to extend the completion milestone for point 3 into 2019. This work complements similar, broader work that will be delivered in Rwanda under the MARKUP project from 2019 onwards.&nbsp;</p>

Type
Programme
Date
-
External ID
B637
AfCTA Export Training Programme for African SMEs
Contact
First name
Dorina
Last name
Dobre
Email
ddobre@intracen.org
Body

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

<p>This project document proposes the establishment and piloting of a blended, non-accredited, vocational and practical training programme concentrated around the fundamentals of exporting and the opportunities resulting from the AfCFTA. This curriculum will be developed by the SME Trade Academy in collaboration with the Afreximbank.</p><p>Local partners, such as trade training institutions will provide support in implementation of the pilot programme in three countries, namely Nigeria, Rwanda and C&ocirc;te d&apos;Ivoire.</p><p>The pilot will involve building local partners&rsquo; capacity to market the training and conduct sessions on a continuous basis, localizing the offering for each national context.</p><p>An <strong><span style="color: rgb(184, 49, 47);">expansion phase</span></strong> has been added to the project involving a further 12 countries. The online training will be opened to all African countries.</p>

Type
Programme
Date
-
External ID
B972
Fast Tracking Digital Entrepreneurship in Africa - Phase 1
Contact
First name
Martin
Last name
Labbe
Email
labbe@intracen.org
Body

Context

Powering digital change in Sub Saharan Africa 

Digital entrepreneurship is accelerating Africa’s digital transformation, and ITC through its #FastTrackTech project is at the forefront of the change. Our work with tech start-ups and digital markets is changing lives. 

Farmers in Cote d’Ivoire are prospering after a FastTrackTech-supported business developed a mobile platform linking farmers to customers. Students in Rwanda were able to continue classes online and develop more digital literacy skills when schools were forced to close during the pandemic.  

We have been working in Benin, Ethiopia, Cote d’Ivoire, Mali, Rwanda, Tanzania and Zambia since October 2019, and our project has been extended to 2023 continuing in Rwanda, Tanzania and Zambia. We provide online and onsite training, advice and coaching centred on building up digital and business skills, to fast track the internationalization of selected tech start-ups and tech ecosystems. 

Africa’s growing digital economy offers opportunities to generate jobs and contribute to economic growth and productivity. Digital entrepreneurship can help close the growing digital gender gap, favours younger generations, and can be key to reaching the Sustainable Development Goals. 

Helping Africa’s tech sector go international 

There are still challenges preventing the tech sector from contributing to its full potential, such as regulations, business support, technical and business skills, and linking to international markets. FastTrackTech Africa is solving these challenges by:  

  • working with policymakers to foster business-friendly entrepreneurial ecosystems. 

  • supporting next-generation trade support institutions, in particular tech hubs and business support organisations. 

  • building up the business and technical skills of tech start-ups and digital entrepreneurs and connecting them to market partners and investors. 

  • helping innovators develop their products and define their value proposition, and providing customised support to growth-stage start-ups. 

  • supporting start-ups to attend pitching events and major tech trade fairs and facilitate introductions to partner venture capital firms. 

ITC Tools

A bilingual digital tool developed by ITC that helps assess different areas of a start-up, such as financial management, communication, and strategic vision. The diagnosis also assesses obstacles to growth, strategic direction, management, marketing, and exports. The tool then draws up an informative and comprehensive assessment that allows users to compare their business practices against best practices, identify gaps and see their competitive advantages. 
At the end of each session, the tool generates a report, a dashboard with a bench-marking system and a radar chart showing the results, and recommendations for action. This tool is also developed as a web-based application. 
 

The Due-Diligence (DD) Tool was developed to support start-ups become investment ready by taking them through a due diligence process. Start-ups and entrepreneurs are evaluated on business evaluation, exit evaluation, operations, economics, business model, customer and product, and the market. The exercise consists of one-hour face-to-face meetings with the start-ups and a detailed questionnaire that reviews the most critical DD areas. It then generates a radar chart result with automated recommendations for improvement on low scores. 
 

The Internationalization Readiness tool assesses the potential of a tech start-up to expand internationally. A detailed questionnaire evaluates different areas such as the tech start-up's service offering, growth strategy, and market entry approach. Based on the findings, a report will be shared with the start-up, including a benchmark view on the expansion readiness of the start-up. 
 

At the level of the market, we connect businesses with other businesses and investors. This includes different networking opportunities and exposure to potential investors. ITC regularly organizes events, such as mass challenges, which pool start-ups from client countries to pitch for funding. ITC also supports start-ups to attend pitching events like Slush and Seedstars, and facilitates introductions to partner Venture Capital firms where relevant. 
 

When working with start-ups, we offer coaching on improving different aspects. For instance, coaching on how to pitch is an essential element for the start-ups to thrive. 

External Tools

Many entrepreneurs come up with a great business idea, however it can be hard to materialize the concept. Where do you start, what do you need to get started, how to turn this idea into reality? These questions and more are answered in an on-demand webinar offered by Stanford.  

The Value Proposition Canvas has a customer profile that describes how a business relates to the customer’s jobs, pains and gains, according to their importance, severity and relevance, and a value map that includes products and services, pain relievers, and gain creators which the business generates. The Value Proposition Canvas makes sure that entrepreneurs can clearly explain the values they bring to the customers. 
 
 

The Business Model Canvas is a template that helps entrepreneurs developing their business models to best describe how their organizations create, deliver and capture value. This template is taken from Strategyzer  and delivers a strategic and lean business model canvas that shows the logic of how a company intends to make money.  

Factory24 is an initiative in which Afrolynk aims to mentor and train individuals and entrepreneurs in the tech sector, by creating a platform for young Africans to learn for free and pay for the certification. The goal is to be the source of disruptive innovations in Africa to develop and build solutions that overcome current social-economic challenges and transform Africa's human capital in technology.

FoxyMojo is a Malaysian financial valuation and advisory consultancy that offers an online due diligence and valuation service. Selected start-ups will be evaluated including their three- to five-year strategic plan/pitch deck, and offered advice onbusiness value for fundraising, a consultation on valuation results which includes financial advisory, and a membership to Foxymojo’s Business network for South-East Asia and global market access and investment opportunities.  

We hope to scale up and expand the solution to West Africa. ICT4Dev helped us with training, online sales and payments. The volume of sales increased by 40%-50%.
We hope to scale up and expand the solution to West Africa. ICT4Dev helped us with training, online sales and payments. The volume of sales increased by 40%-50%.
Jean Delmas Ehui, Founder
ICT4DEV, Cote d’Ivoire
A mobile platform linking farmers to customers
A mobile platform linking farmers to customers
One of our target areas is cleaning services, where we work mainly with women. This helps support them and their families, so they don't feel they have to go leave the country to get a job.
One of our target areas is cleaning services, where we work mainly with women. This helps support them and their families, so they don't feel they have to go leave the country to get a job.
Yonas Abeje
Lead, Taskmoby, Ethiopia
A digital marketplace offering home services
A digital marketplace offering home services
#FastTrackTech taught us how to pitch to investors, we took part in human resource training, and attended international conferences.
#FastTrackTech taught us how to pitch to investors, we took part in human resource training, and attended international conferences.
Marius Okouin
Co-founder, Izichange, Benin ?
A fintech platform that enables users to translate local currency into euros or dollars for personal and business use
A fintech platform that enables users to translate local currency into euros or dollars for personal and business use
#FastTrackTech were instrumental in building up our teams. What used to take me 3 days I can now do in a day.
#FastTrackTech were instrumental in building up our teams. What used to take me 3 days I can now do in a day.
Inonge Imasiku
Founder, Mangwee Payments, Zambia
A payment platform and data management system for educational institutions
A payment platform and data management system for educational institutions
Beem platform allowed me to reinforce training by using SMS messages to reach thousands of farmers in villages across central Tanzania.
Beem platform allowed me to reinforce training by using SMS messages to reach thousands of farmers in villages across central Tanzania.
Taha Jiwaji
Founder and CEO, Beem, Tanzania
A messaging, USSD, airtime, mobile payment and chatbot services for businesses, including banks, retail outlets, non-governmental organizations (NGOs), even church groups
A messaging, USSD, airtime, mobile payment and chatbot services for businesses, including banks, retail outlets, non-governmental organizations (NGOs), even church groups
O'genius platform helped so much. #FastTrackTech-sponsored webinars were such amazing learning.
O'genius platform helped so much. #FastTrackTech-sponsored webinars were such amazing learning.
Origene Igiraneza
Founder and CEO, O’genius Panda, Rwanda
A software start-up that develops mobile and web solutions in the areas of education, service delivery and other related IT services
A software start-up that develops mobile and web solutions in the areas of education, service delivery and other related IT services
Denko Kuna Foni Koita platform saves lives. #FastTrackTech helped develop the model by offering business mentoring and networking opportunities.
Denko Kuna Foni Koita platform saves lives. #FastTrackTech helped develop the model by offering business mentoring and networking opportunities.
Fatoumata Bocoum Koita
CEO, Denko Kuna Foni Koita, Mali
A health tech platform for girls and women
A health tech platform for girls and women

Video

13 May 2022

Resources

Digital entrepreneurship will accelerate the digital transformation of Africa, a key driver for reaching Sustainable Development Goals.
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ITC in the media

Top Africa News
16 Mar 2022
Market screener
5 Apr 2021
People Daily
25 Nov 2020
Implementing partners

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

<p style="margin-bottom: 7.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-GB" style='font-size:10.5pt;font-family:"Helvetica Neue";color:#333333;mso-ansi-language: EN-GB'>The International Trade Centre&rsquo;s #FastTrackTech project is harnessing the transformative power of the digital economy to generate jobs and contribute to the economic growth and productivity in seven African countries.&nbsp;</span></p><p style="margin-bottom: 7.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-GB" style='font-size:10.5pt;font-family:"Helvetica Neue";color:#333333;mso-ansi-language: EN-GB'>ITC is working with tech startups and digital entrepreneurs in Benin, C&ocirc;te d&rsquo;Ivoire, Ethiopia, Ghana, Mali, Rwanda, Tanzania and Zambia, equipping them with digital and managerial skills as they establish their businesses, grow, and export their services.</span></p><p style="margin-bottom: 7.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-GB" style='font-size:10.5pt;font-family:"Helvetica Neue";color:#333333;mso-ansi-language: EN-GB'>Digital entrepreneurs across the continent are accelerating the digital transformation of Africa, a key driver to strengthening economies and implementing Sustainable Development Goals such as quality education, gender equality, decent work and economic growth. Successful digital entrepreneurship also benefits young innovators and helps close the digital gender gap.</span></p><p style="margin-bottom: 7.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><br></p><p style="margin-bottom: 7.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-GB" style='font-size:10.5pt;font-family:"Helvetica Neue";color:#333333;mso-ansi-language: EN-GB'>#FastTrackTech works with local tech hubs to build tech start-ups&rsquo; capacity to scale their business and equip aspiring entrepreneurs with digital skills. The project started in 2019 and is expected to continue in 2022-2023 with a stronger emphasis on policy change, digitalization of traditional sectors, ecosystem coordination, and an increased focus on high-potential startups.</span></p><p><br></p>

Type
Project
Date
-
External ID
B898
Highlighted
On
Supporting Indian trade and investment for Africa (SITA)
Contact
First name
Govind
Last name
Venuprasad
Email
venuprasad@intracen.org
Body

Context

Fostering economic development through trade

The International Trade Centre (ITC) is engaging India’s powerhouse economy, its know-how, technology and investment strength to invigorate exports from Ethiopia, Kenya, Rwanda, Tanzania and Uganda.   

Through the Supporting Indian Trade and Investment for Africa (SITA) project, ITC is working with small businesses in East Africa in the technology, textile and apparel sectors, pulses, spices, and sunflower oil, and partnering them with institutions and businesses from India.  

For example, In Rwanda and Kenya we are helping farmers to grow rosemary commercially alongside their main crops. By diversifying into produce with increasing demand, farmers get a steady secondary income, which leads to greater economic resilience, and more jobs for predominantly female workers.  

We also mentored 300 East African women in business and technical expertise and provided 72 women entrepreneurs with e-commerce platforms to market their brands globally.  

Our goal is to increase job opportunities and incomes and foster economic development through trade. Through SITA, ITC has facilitated $69 million worth of additional exports from these five East African countries to India and elsewhere, and $111 million of investments from small and medium-sized enterprises (SMEs) in India to East Africa. 

 

KPR Mill Ltd, an integrated textile manufacturing company from India, opened its first overseas garment unit, in Ethiopia’s Mekelle Industrial Park in 2019, in an investment facilitated by SITA

 

ITC through SITA, has facilitated $69 million of additional trade and $111 million of investment between SMEs in India and five East African countries.
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SITA/ MItreeki Initiative has been crucial to elevating my brand and vision. It has played an instrumental role in Afropian's transformation.
SITA/ MItreeki Initiative has been crucial to elevating my brand and vision. It has played an instrumental role in Afropian's transformation.
Hortense Mbea
Afropian, Ethiopia, Woman fashion-preneur
Through SITA/Mitreeki we were able to meet a reputable Indian buyer that has given us a 10 year buy-back contract, providing assurance and shielding us from market forces. On our own, we would not have been able to achieve that.
Through SITA/Mitreeki we were able to meet a reputable Indian buyer that has given us a 10 year buy-back contract, providing assurance and shielding us from market forces. On our own, we would not have been able to achieve that.
Carolin Chepkemboi Tormoi
Co-Founder, Eldo Tea, Kenya
SITA plays a crucial role in ensuring that business relationships between buyers in India and East African sellers meet the highest standards and commitment. I thank them for that.
SITA plays a crucial role in ensuring that business relationships between buyers in India and East African sellers meet the highest standards and commitment. I thank them for that.
Geemon Korah
Mane Kancor, India
We are very fortunate that SITA has been with us, organizing a training to help us improve our practices towards environmental compliance.
We are very fortunate that SITA has been with us, organizing a training to help us improve our practices towards environmental compliance.
Professor Thomas Kipkurgat
Rivatex East Africa Limited, Kenya

Video

13 May 2022

Resources

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

<p>Supporting Indian Trade and Investment for Africa (SITA) is a South-South Trade and Investment Cooperation Programme. It is the United Kingdom&rsquo;s (FCDO) first Aid-for-Trade initiative in Triangular Cooperation. Implemented by the International Trade Centre (ITC), SITA has facilitated USD 60 million of additional trade and USD 111 million of investment between SMEs in India and five East African countries &ndash; Ethiopia, Kenya, Rwanda, Tanzania and Uganda. SITA delivers durable impact by developing productive and technical capacities, generating jobs, enabling technology and knowledge transfer, and creating networks between business support institutions. The programme focuses on empowering women and youth in sectors as diverse as high-value agriculture and light manufacturing, while environmental compliance and climate-smart practices underpin SITA&rsquo;s economic outcomes.</p>

Type
Project
Date
-
External ID
A854
Highlighted
On
EU-EAC Market Access Upgrade Programme - MARKUP
Contact
First name
Taurai Kevin
Last name
Musa
Email
musa@intracen.org
Body
Ally Lukindo, a small-scale black pepper farmer together with his family at their home in Tanzania
Ally Lukindo, a small-scale black pepper farmer together with his family at their home in Tanzania
Daniel Msirikale

Helping East African Community farmers prosper.

Thanks to the training provided by ITC through MARKUP, farmers in the East African Community (EAC) have learned how to assess the qualities of their coffee and negotiate a price, they have learned cocoa fermentation techniques, and they have also become skilled in marketing, branding and exporting their products.

MARKUP supports small businesses in a variety of sectors, including avocado, cocoa, coffee, horticulture, spices and tea. We work to identify and eliminate barriers to their trade, improve their competitiveness and help provide access to finance and investment.  

Through our work in Burundi, Kenya, Rwanda, Tanzania and Uganda, we have:

  • Impacted the lives of more than 2,800 beneficiaries in EAC countries
  • Improved the export capacities of 780 companies
  • Helped 71 companies in the EAC countries generate at least $10.5m in exports
  • Assisted 79 companies in EAC countries to access $10 m in new funding
  • Facilitated more than $1 million of European investment in EAC based companies
  • Improved services of 16 regional and national institutions to member companies
  • Improved 12 trade-related policies, strategies and regulations in Kenya, Tanzania and Rwanda
Thanks to the training by MARKUP I learned how to cup and assess the quality of my own coffees, which is so important for coffee farmers! Now I know what our coffees are worth, I am confident at the negotiating table, I know how to speak their language.
Thanks to the training by MARKUP I learned how to cup and assess the quality of my own coffees, which is so important for coffee farmers! Now I know what our coffees are worth, I am confident at the negotiating table, I know how to speak their language.
Gloria Gummerus
Sakami Coffee, Kenya
Prior to the training, we didn't even have a single fermented bean in our cooperative, none of our farmers knew how to do it in the advanced method, and after our training with our farmer cooperatives, members now know how to do fermentation.
Prior to the training, we didn't even have a single fermented bean in our cooperative, none of our farmers knew how to do it in the advanced method, and after our training with our farmer cooperatives, members now know how to do fermentation.
Bukama Francis
Bwamba Cocoa Growers Cooperative Society Limited, Uganda
MARKUP has helped us a lot. We knew exporting spices was difficult. Now with the knowledge of MARKUP I promise every export will be done without any problem.
MARKUP has helped us a lot. We knew exporting spices was difficult. Now with the knowledge of MARKUP I promise every export will be done without any problem.
Joyce Mmari
MEDFOODS, Tanzania
MARKUP increased our knowledge on best practices and helped reduce the number of rejected produce due to non-conformity. Thanks to the pre-sorting of produce at the farm level, the quality of the harvest has improved considerably. The company Effective M&N is now receiving higher volumes of quality French beans, which have potential for the export market.
MARKUP increased our knowledge on best practices and helped reduce the number of rejected produce due to non-conformity. Thanks to the pre-sorting of produce at the farm level, the quality of the harvest has improved considerably. The company Effective M&N is now receiving higher volumes of quality French beans, which have potential for the export market.
Daniel Muzungu
Effective M&N, Rwanda
We have come a long way. Switching from word-of-mouth marketing to a solid marketing strategy has been a rewarding experience.
We have come a long way. Switching from word-of-mouth marketing to a solid marketing strategy has been a rewarding experience.
Lorraine Girinka
Kalico Coffee, Burundi

Video

13 May 2022
Leveling up trade in East Africa with MARKUP

Video playlist

Documents

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

<p>The Market Access Upgrade Programme (MARKUP) is a regional initiative aiming at improving market access to the European Union (EU) and the East African region for five East Africa Community (EAC) partner countries - Burundi, Kenya, Rwanda, Tanzania and Uganda - agro-industrial crop and horticultural sectors. MARKUP is funded by the EU 11th European Development Fund over the period 2018-2022. The Program will be implemented by various partners, including ITC, GIZ, UNIDO and other partners that will be selected by the EAC Partner States. &nbsp;The intervention of ITC will entail the implementation of the activities to improve product quality compliance, value addition, access to finance and business promotion as well as business advocacy to facilitate trade in the EAC region.&nbsp;</p><p><a name="_ftn7" title="" href="#_ftnref7"></a></p><p><a name="_ftn7" title="" href="#_ftnref7"></a></p>

Type
Project
Social media
Date
-
External ID
B383
Highlighted
On
Sub-Saharan Africa
Contextual menu
Show
Body

While multi-dimensional poverty remains high in sub-Saharan Africa, the continent's high growth rates and youthful demographics make it an attractive investment destination. Big opportunities exist to create jobs, boost incomes and reduce poverty by connecting African small and medium sized enterprises (SMEs) to international trade and increasing local value addition to Africa’s assets in agrifood, manufacturing and services. ITC’s emphasis on digital connectivity and the green transition is helping transform digital landscapes across Sub Saharan Africa with our support to tech startups and tech hubs.

Geographic priority (for relations)
Header color
Cyan
External ID
SSA
Import hash
1634478646