Oman

<p>The ITC SheTrades and Visa: Gulf Region Project aims to harness the economic potential of women-owned and led businesses in the Gulf Cooperation Council (GCC) countries and promote inclusive growth in the region. The project is implemented under the framework of Visa&apos;s regional grant and education programme, titled She&apos;s Next, with ITC SheTrades spearheading the capacity-building and networking component of the programme.&nbsp;</p><p>The collaboration unites ITC&rsquo;s expertise in supporting the growth of women-owned and led businesses with Visa&apos;s advocacy efforts and networks in the region. The project falls under ITC&apos;s Women and Trade programme which contributes directly to ITC&apos;s impact area on Inclusive Trade and SDGs 5, 8 and 17.</p>

<p>In view of the challenges to the trade of agricultural products in the NENA region, ITC will provide support<strong>&nbsp;to enhance intra-regional trade in selected agricultural value chains by removing obstacles to export, transit and import.</strong></p><p>The main objectives of this initiative are:</p><ul><li>To improve the livelihood of small-scale producers by unleashing new business opportunities through exports to regional markets</li><li>To reduce the cost of agricultural products for populations in NENA countries that are dependent on imports.</li></ul>