Benin

Benin, Côte d’Ivoire, Mali and Uganda: Building Resilient Trade Competitiveness by Fast Tracking the Digital Technology Sector (NTF V)
Contact
First name
Martin
Last name
Labbe
Email
labbe@intracen.org
Body

<p><span lang="EN-GB">ITC and CBI have been cooperating for decades. This cooperation led to a series of sector development programmes under the Netherlands Trust Fund (NTF) since 2005. The current project is part of the NTF V programme funded by the Ministry of Foreign Affairs of The Netherlands and implemented in close coordination with the Dutch Centre for the Promotion of Imports from developing countries (CBI).</span></p><p><span lang="EN-GB">The NTF V programme was approved in July 2021 and will run until June 2025. Its ambition is to contribute to building back better in the partner countries with a focus on creating a link between MSMEs in the digital technologies with a focus on agritech. To this end, agritech start-ups will be supported to improve their understanding of agribusinesses&rsquo; needs, to gain more agribusinesses partners, and, in some instances, to help digitalize agribusinesses.&nbsp;</span></p><p><span lang="EN-GB">Project activities will foster business-friendly tech ecosystems, strengthen business support organizations such as tech hubs and equip tech start-ups with resilient business models, linking them to business, partnership and investment opportunities while contributing to the digitalization of traditional SMEs in other sectors.</span></p><p><span lang="EN-GB">Benin, C&ocirc;te d&rsquo;Ivoire, Mali and Uganda are part of the targeted countries for NTF V. NTF V Multi-country Tech will build on the work initiated under NTF IV&rsquo;s spin-off #FastTrackTech Africa and NTF IV Uganda. The project aims at contributing to the creation of sustainable jobs in the digital technologies sector and the modernisation of agribusiness through digital technologies.&nbsp;</span></p>

Type
Project
Date
-
External ID
C154
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Global: Enhanced transparency and simplified trade formalities for business competitiveness
Contact
First name
Kjartan
Last name
Sorensen
Email
ksorensen@intracen.org
Body

<p>The objective of this project is to enhance the functionalities and effective use of Trade Facilitation Portals by beneficiary countries with a view to create a more conducing cross-border environment for traders through improved transparency and simplified trade formalities.<span>&nbsp;This project builds upon ITC - UNCTAD longstanding partnership in the area of trade facilitation and creates opportunities for further build synergies across the agencies&apos; respective technical assistance offering.</span></p>

Type
Programme
Date
-
External ID
C112
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Off
AfCFTA: Identifying sustainable regional value chains at continental scale
Contact
First name
Ursula
Last name
Hermelink
Email
hermelink@intracen.org
Body

<p>The overall objective of the proposed project is to attract investment and promote trade and sustainable industrial and business development at continental level, concretely supporting the AfCFTA Secretariat and the African Union and delivering on the Africa-EU partnership for sustainable growth and jobs.&nbsp;</p><p>The project contributes to this objective by</p><ul><li>identifying trade and investment opportunities along regional value chains with potential at continental scale in Africa, including potential for investment by EU economic operators;</li><li>Strengthening the EU-Africa dialogue on trade and economic integration, informing high-level events such as the upcoming AU-EU Summit and European- African Business Forum (EABF)</li><li>identifying pilot/selected continental value chains that could be targeted for support in the EU 2021-27 aid programming exercise.</li></ul><p>It supports the implementation of the AfCFTA and ITC&apos;s One Trade Africa Initiative.</p>

Type
Programme
Date
-
External ID
C087
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Off
UEMOA: Projet de développement des exportations sous AGOA
Contact
First name
Thomas
Last name
Bechmann
Email
bechmann@intracen.org
Body

<p>Pour le kit didactique, l&apos;ITC s&apos;appuiera sur un consultant sp&eacute;cialiste de la chaine de valeur de la tomate au s&eacute;n&eacute;gal qui d&eacute;veloppera avec les experts ITC le contenu du kit sur la base de consultations men&eacute;es avec les differents acteurs. La vid&eacute;o et le livret sera ensuite r&eacute;alis&eacute; par une entreprise de r&eacute;alisation de film.</p><p>Le guide de p&eacute;n&eacute;tration sera d&eacute;velopp&eacute; avec l&apos;appui de consultants nationaux charg&eacute;s d&apos;identifier les proc&eacute;dures et les r&eacute;gles pour exporter vers le march&eacute; am&eacute;ricain sous le r&acute;&euro;gime am&eacute;ricain. Un consultant am&eacute;ricain sera recrut&eacute; en parall&egrave;le pour identifier les circuits de distribution des produits s&eacute;lectionn&eacute;s.</p>

Type
Programme
Date
-
External ID
B414
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Off
ACP: Strengthening Productive Capabilities and Value Chain Alliances
Contact
First name
Matias
Last name
Urrutigoity
Email
urrutigoity@intracen.org
Body

Context

Putting the value back in African, Caribbean and Pacific countries value chains.

 

Specialty coffee barista in Ethiopia

We at ITC know that smallholder farmers and small firms are the foundation of sustainable food systems in African, Caribbean and Pacific countries. Yet many lack the opportunities to diversify, add value and compete in domestic, regional and global markets. 

Through our Alliances for Action approach, we are offering micro-level interventions through the ACP Business-Friendly Programme, promoting inclusive and sustainable agricultural value chains in areas such as coffee, cocoa, cotton, and kava. 

Adding value to products and promoting local consumption can help create economies of scale and empower agribusiness communities, allowing farmers and their families to thrive. 

Our project draws on a holistic approach, working both at the farm level and on building artisan skills like chocolate-making, coffee roasting and even barista techniques. Building up these sustainable production practices will help farmers absorb economic shocks as well as help attract investments. 

I’m elated to build on our knowledge and skills in coffee through this cupping and roasting training, especially in our beautiful and resourceful continent. Thank you for welcoming me, I look forward to taking Liberica coffee forward.
I’m elated to build on our knowledge and skills in coffee through this cupping and roasting training, especially in our beautiful and resourceful continent. Thank you for welcoming me, I look forward to taking Liberica coffee forward.
Sangai Brisbine
Brisco Natural Coffee, Liberia

Brochure

Achieving a living income and a better quality of life for producers guides our approach.
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Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

<p>In 2018, the ACP Secretariat, the EC, together with ITC, UNIDO and the World Bank finalized the Joint Proposal for a five-year Program (hereafter the &lsquo;Program&rsquo;) aiming at (1) adopting and implementing business-friendly and inclusive national policies and legal frameworks, and (2) strengthening productive, processing, promoting and marketing capabilities and value chains. The three agencies will respectively deliver micro-, meso-, and macro-level activities, and will ensure the appropriate level of coordination and synergies aiming to deliver integrated solutions to ACP countries.&nbsp;</p><p align="JUSTIFY" dir="LTR">The program includes country-level interventions, as well as Rapid Response and Regional Engagement windows for each of the three pillars. The Rapid Response window aims at swiftly responding to emerging beneficiary needs given emerging demands in the thematic areas of the Program; the Regional Engagement window will primarily aim to promote knowledge exchange, best practices and experience capture and sharing to contribute to two fundamental objectives.&nbsp;</p>

Type
Project
Date
-
External ID
B807
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On
Fast Tracking Digital Entrepreneurship in Africa - Phase 1
Contact
First name
Martin
Last name
Labbe
Email
labbe@intracen.org
Body

Context

Powering digital change in Sub Saharan Africa 

Digital entrepreneurship is accelerating Africa’s digital transformation, and ITC through its #FastTrackTech project is at the forefront of the change. Our work with tech start-ups and digital markets is changing lives. 

Farmers in Cote d’Ivoire are prospering after a FastTrackTech-supported business developed a mobile platform linking farmers to customers. Students in Rwanda were able to continue classes online and develop more digital literacy skills when schools were forced to close during the pandemic.  

We have been working in Benin, Ethiopia, Cote d’Ivoire, Mali, Rwanda, Tanzania and Zambia since October 2019, and our project has been extended to 2023 continuing in Rwanda, Tanzania and Zambia. We provide online and onsite training, advice and coaching centred on building up digital and business skills, to fast track the internationalization of selected tech start-ups and tech ecosystems. 

Africa’s growing digital economy offers opportunities to generate jobs and contribute to economic growth and productivity. Digital entrepreneurship can help close the growing digital gender gap, favours younger generations, and can be key to reaching the Sustainable Development Goals. 

Helping Africa’s tech sector go international 

There are still challenges preventing the tech sector from contributing to its full potential, such as regulations, business support, technical and business skills, and linking to international markets. FastTrackTech Africa is solving these challenges by:  

  • working with policymakers to foster business-friendly entrepreneurial ecosystems. 

  • supporting next-generation trade support institutions, in particular tech hubs and business support organisations. 

  • building up the business and technical skills of tech start-ups and digital entrepreneurs and connecting them to market partners and investors. 

  • helping innovators develop their products and define their value proposition, and providing customised support to growth-stage start-ups. 

  • supporting start-ups to attend pitching events and major tech trade fairs and facilitate introductions to partner venture capital firms. 

ITC Tools

A bilingual digital tool developed by ITC that helps assess different areas of a start-up, such as financial management, communication, and strategic vision. The diagnosis also assesses obstacles to growth, strategic direction, management, marketing, and exports. The tool then draws up an informative and comprehensive assessment that allows users to compare their business practices against best practices, identify gaps and see their competitive advantages. 
At the end of each session, the tool generates a report, a dashboard with a bench-marking system and a radar chart showing the results, and recommendations for action. This tool is also developed as a web-based application. 
 

The Due-Diligence (DD) Tool was developed to support start-ups become investment ready by taking them through a due diligence process. Start-ups and entrepreneurs are evaluated on business evaluation, exit evaluation, operations, economics, business model, customer and product, and the market. The exercise consists of one-hour face-to-face meetings with the start-ups and a detailed questionnaire that reviews the most critical DD areas. It then generates a radar chart result with automated recommendations for improvement on low scores. 
 

The Internationalization Readiness tool assesses the potential of a tech start-up to expand internationally. A detailed questionnaire evaluates different areas such as the tech start-up's service offering, growth strategy, and market entry approach. Based on the findings, a report will be shared with the start-up, including a benchmark view on the expansion readiness of the start-up. 
 

At the level of the market, we connect businesses with other businesses and investors. This includes different networking opportunities and exposure to potential investors. ITC regularly organizes events, such as mass challenges, which pool start-ups from client countries to pitch for funding. ITC also supports start-ups to attend pitching events like Slush and Seedstars, and facilitates introductions to partner Venture Capital firms where relevant. 
 

When working with start-ups, we offer coaching on improving different aspects. For instance, coaching on how to pitch is an essential element for the start-ups to thrive. 

External Tools

Many entrepreneurs come up with a great business idea, however it can be hard to materialize the concept. Where do you start, what do you need to get started, how to turn this idea into reality? These questions and more are answered in an on-demand webinar offered by Stanford.  

The Value Proposition Canvas has a customer profile that describes how a business relates to the customer’s jobs, pains and gains, according to their importance, severity and relevance, and a value map that includes products and services, pain relievers, and gain creators which the business generates. The Value Proposition Canvas makes sure that entrepreneurs can clearly explain the values they bring to the customers. 
 
 

The Business Model Canvas is a template that helps entrepreneurs developing their business models to best describe how their organizations create, deliver and capture value. This template is taken from Strategyzer  and delivers a strategic and lean business model canvas that shows the logic of how a company intends to make money.  

Factory24 is an initiative in which Afrolynk aims to mentor and train individuals and entrepreneurs in the tech sector, by creating a platform for young Africans to learn for free and pay for the certification. The goal is to be the source of disruptive innovations in Africa to develop and build solutions that overcome current social-economic challenges and transform Africa's human capital in technology.

FoxyMojo is a Malaysian financial valuation and advisory consultancy that offers an online due diligence and valuation service. Selected start-ups will be evaluated including their three- to five-year strategic plan/pitch deck, and offered advice onbusiness value for fundraising, a consultation on valuation results which includes financial advisory, and a membership to Foxymojo’s Business network for South-East Asia and global market access and investment opportunities.  

We hope to scale up and expand the solution to West Africa. ICT4Dev helped us with training, online sales and payments. The volume of sales increased by 40%-50%.
We hope to scale up and expand the solution to West Africa. ICT4Dev helped us with training, online sales and payments. The volume of sales increased by 40%-50%.
Jean Delmas Ehui, Founder
ICT4DEV, Cote d’Ivoire
A mobile platform linking farmers to customers
A mobile platform linking farmers to customers
One of our target areas is cleaning services, where we work mainly with women. This helps support them and their families, so they don't feel they have to go leave the country to get a job.
One of our target areas is cleaning services, where we work mainly with women. This helps support them and their families, so they don't feel they have to go leave the country to get a job.
Yonas Abeje
Lead, Taskmoby, Ethiopia
A digital marketplace offering home services
A digital marketplace offering home services
#FastTrackTech taught us how to pitch to investors, we took part in human resource training, and attended international conferences.
#FastTrackTech taught us how to pitch to investors, we took part in human resource training, and attended international conferences.
Marius Okouin
Co-founder, Izichange, Benin ?
A fintech platform that enables users to translate local currency into euros or dollars for personal and business use
A fintech platform that enables users to translate local currency into euros or dollars for personal and business use
#FastTrackTech were instrumental in building up our teams. What used to take me 3 days I can now do in a day.
#FastTrackTech were instrumental in building up our teams. What used to take me 3 days I can now do in a day.
Inonge Imasiku
Founder, Mangwee Payments, Zambia
A payment platform and data management system for educational institutions
A payment platform and data management system for educational institutions
Beem platform allowed me to reinforce training by using SMS messages to reach thousands of farmers in villages across central Tanzania.
Beem platform allowed me to reinforce training by using SMS messages to reach thousands of farmers in villages across central Tanzania.
Taha Jiwaji
Founder and CEO, Beem, Tanzania
A messaging, USSD, airtime, mobile payment and chatbot services for businesses, including banks, retail outlets, non-governmental organizations (NGOs), even church groups
A messaging, USSD, airtime, mobile payment and chatbot services for businesses, including banks, retail outlets, non-governmental organizations (NGOs), even church groups
O'genius platform helped so much. #FastTrackTech-sponsored webinars were such amazing learning.
O'genius platform helped so much. #FastTrackTech-sponsored webinars were such amazing learning.
Origene Igiraneza
Founder and CEO, O’genius Panda, Rwanda
A software start-up that develops mobile and web solutions in the areas of education, service delivery and other related IT services
A software start-up that develops mobile and web solutions in the areas of education, service delivery and other related IT services
Denko Kuna Foni Koita platform saves lives. #FastTrackTech helped develop the model by offering business mentoring and networking opportunities.
Denko Kuna Foni Koita platform saves lives. #FastTrackTech helped develop the model by offering business mentoring and networking opportunities.
Fatoumata Bocoum Koita
CEO, Denko Kuna Foni Koita, Mali
A health tech platform for girls and women
A health tech platform for girls and women

Video

14 May 2022

Resources

Digital entrepreneurship will accelerate the digital transformation of Africa, a key driver for reaching Sustainable Development Goals.
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ITC in the media

Top Africa News
16 Mar 2022
Market screener
5 Apr 2021
People Daily
25 Nov 2020
Implementing partners

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

<p style="margin-bottom: 7.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-GB" style='font-size:10.5pt;font-family:"Helvetica Neue";color:#333333;mso-ansi-language: EN-GB'>The International Trade Centre&rsquo;s #FastTrackTech project is harnessing the transformative power of the digital economy to generate jobs and contribute to the economic growth and productivity in seven African countries.&nbsp;</span></p><p style="margin-bottom: 7.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-GB" style='font-size:10.5pt;font-family:"Helvetica Neue";color:#333333;mso-ansi-language: EN-GB'>ITC is working with tech startups and digital entrepreneurs in Benin, C&ocirc;te d&rsquo;Ivoire, Ethiopia, Ghana, Mali, Rwanda, Tanzania and Zambia, equipping them with digital and managerial skills as they establish their businesses, grow, and export their services.</span></p><p style="margin-bottom: 7.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-GB" style='font-size:10.5pt;font-family:"Helvetica Neue";color:#333333;mso-ansi-language: EN-GB'>Digital entrepreneurs across the continent are accelerating the digital transformation of Africa, a key driver to strengthening economies and implementing Sustainable Development Goals such as quality education, gender equality, decent work and economic growth. Successful digital entrepreneurship also benefits young innovators and helps close the digital gender gap.</span></p><p style="margin-bottom: 7.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><br></p><p style="margin-bottom: 7.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span lang="EN-GB" style='font-size:10.5pt;font-family:"Helvetica Neue";color:#333333;mso-ansi-language: EN-GB'>#FastTrackTech works with local tech hubs to build tech start-ups&rsquo; capacity to scale their business and equip aspiring entrepreneurs with digital skills. The project started in 2019 and is expected to continue in 2022-2023 with a stronger emphasis on policy change, digitalization of traditional sectors, ecosystem coordination, and an increased focus on high-potential startups.</span></p><p><br></p>

Type
Project
Date
-
External ID
B898
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On
ECOWAS: West Africa Competitiveness Programme (WACOMP)
Contact
First name
Yared
Last name
Befecadu
Email
befecadu@intracen.org
Body

Context

Expanding West African trade 

The goal of the International Trade Centre (ITC)’s West African Competitiveness Programme, or WACOMP, is to increase regional integration through trade. To that end, we focus on promoting conducive business environments and greater participation of the private sector in a public-private dialogue on trade policy.   

In the regional programme we concentrate on improving micro, small and medium-sized enterprises’  (MSMEs) access to secure investments and improving their regional reach. We also work to advance production and processing in the agro-food industry. 

To improve business performance and value chain connectivity, we are reinforcing national Trade and Investment Support Institutions as well as supporting the ECOWAS Trade Promotion Organisations Network to share best practices and insights.  

Business tools 

We are expanding the use of ITC technological tools to gather comprehensive information in the region. The Trade Obstacles Alert Mechanism (TOAM) identifies existing trade obstacles to ensure the regional flow of trade improves once these obstacles are addressed.  

ITC has also embedded the ECOWAS trade map tool (ECOTIS) in the ECOWAS Commission’s website to assist with tracking trade performance and capitalize on potential trade opportunities in the region.  

The first training session was a mind-opener to the growth opportunities that exist in other African markets. My team looks forward to learning more on how we can build resilience as we scale up.
The first training session was a mind-opener to the growth opportunities that exist in other African markets. My team looks forward to learning more on how we can build resilience as we scale up.
Kwesi Kwofie
DATAWARE
Above all, the trainings have enabled us to see our strategies from a new angle, consider export possibilities, and to think about different scenarios. Today, with our selection, which my team and I are very proud of, we hope that the tools that will be made available to us will enable us to further strengthen our strategy and be able to sell in the sub-regional market.
Above all, the trainings have enabled us to see our strategies from a new angle, consider export possibilities, and to think about different scenarios. Today, with our selection, which my team and I are very proud of, we hope that the tools that will be made available to us will enable us to further strengthen our strategy and be able to sell in the sub-regional market.
Aichatoun Amadou Toure
CODESIGN
Through the WACOMP trainings, we discovered insidious actions that we were carrying out without much attention. This has led us to review our commercial approaches. I appreciate the open-mindedness of the facilitators and participants as well.
Through the WACOMP trainings, we discovered insidious actions that we were carrying out without much attention. This has led us to review our commercial approaches. I appreciate the open-mindedness of the facilitators and participants as well.
Fabrice Sonzahi
AFRIX
ITC's Trade Obstacle Alert Mechanism platform (TOAM) will improve Nigerian exporters’ competitiveness, should challenges be adequately addressed. More sensitization and advocacy programs on initiatives like the TOAM should be conducted to the benefit of women entrepreneurs in Nigeria.
ITC's Trade Obstacle Alert Mechanism platform (TOAM) will improve Nigerian exporters’ competitiveness, should challenges be adequately addressed. More sensitization and advocacy programs on initiatives like the TOAM should be conducted to the benefit of women entrepreneurs in Nigeria.
Angela Ajala
African Women’s Entrepreneurship Program AWEP

Video playlist

Resources

Sustainable Development Goals

This project contributes to the following Sustainable Development Goals, as defined by the 2030 Agenda for Sustainable Development.

<p><span>The overall objective of the regional programme is to &lsquo;&rsquo;Strengthen the competitiveness of West Africa through an enhanced level of production, transformation and export capacities of the private sectors in line with the regional and national industrial and SME strategies&rsquo;&rsquo;. The specific objective is &lsquo;&rsquo;to improve the performance and growth of selected priority sectors and value chains and related services by stimulating their contribution to industry, regional trade and exports&rsquo;&rsquo;. The intervention of ITC in the form of the West Africa Competitiveness Programme (WACOMP) will entail the implementation of the activities related to&nbsp;</span><span>the promotion of better regional linkages among selected value chain, support to</span>&nbsp;<span>key regional intermediary organizations, the reinforcement of industrial competitiveness in the region, and the establishment of the West African Competitiveness Observatory and related business tools.</span></p>

Type
Project
Date
-
External ID
B537
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Sub-Saharan Africa
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While multi-dimensional poverty remains high in sub-Saharan Africa, the continent's high growth rates and youthful demographics make it an attractive investment destination. Big opportunities exist to create jobs, boost incomes and reduce poverty by connecting African small and medium sized enterprises (SMEs) to international trade and increasing local value addition to Africa’s assets in agrifood, manufacturing and services. ITC’s emphasis on digital connectivity and the green transition is helping transform digital landscapes across Sub Saharan Africa with our support to tech startups and tech hubs.

Geographic priority (for relations)
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Cyan
External ID
SSA
Import hash
1634478646
Least developed countries
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We deliver customized solutions for least developed countries (LDCs), enabling them to increase their participation in the global economy and reach development goals through exports. We focus on creating access to digital technologies and capabilities in LDCs, where current internet penetration is at 27%, as this is increasingly critical to ensure opportunities are universally shared. We also assist LDCs in their bid for WTO membership, and support their implementation of WTO agreements.

Geographic priority (for relations)
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Cyan
External ID
G05
Import hash
-885763066