e-commerce

COURSE DESCRIPTIONThis course provides participant with an overall introduction to the concept and practice of e-commerce. It begins with an overview of the various opportunities of the growing global e-commerce market and of the implications of selling products or services online. It then moves on to a detailed discussion of the preparations required to successfully launch an e-commerce sales channel, including market research, payment option setup, customer service, and fulfillment/logistics solutions. It then concludes by exploring some of the regular activities that need to be part of any successful e-commerce business' routine, including inventory management, product returns, and digital marketing. This course also includes an "e-commerce readiness check" which will allow participants to gauge their level of preparation to start selling products or services online through an e-commerce channel. NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.After completing this course, participants will be able to:Assess the opportunities of the global e-commerce market; Choose an appropriate e-commerce sales channel for their business; andPrepare strategies to give their business greater online flexibility and responsiveness.COURSE CERTIFICATIONParticipants who meet the course requirements will receive a Certificate of Completion issued in electronic format.COURSE STRUCTUREModule 1: The Opportunities of Using E-commerceModule 2: Getting Your E-commerce Business ReadyModule 3: What Does Running a Successful E-commerce Business Require You to Do? E-commerce Readiness Self-assessment

COURSE DESCRIPTION




This course introduces participants to the opportunities and challenges of becoming involved in B2B e-commerce. It begins with a description of the various reasons why a B2B business might choose to start selling online, before moving on to compare the different channels that it could use to do so.
It introduces SMEs to the importance of creating quality e-commerce content for their online initiatives, presenting them with useful guidelines for content creation, both for individual products as well as for companies as a whole. It begins by defining the meaning of quality e-commerce content and the benefits which content can bring to an SME's online activities, before moving on to discuss the various different types of content that can be created, their purpose and the stakeholders for which they are intended. Finally, it concludes with a look at digital marketing and website optimization, with the goal of providing participants with tools to make their B2B e-commerce operations as effective as they can be.
NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.

After completing this course, participants will be able to:

Understand what is meant by B2B e-Commerce;

Grasp the different options available to you to open a B2B e-Commerce channel; and

Determine a range of digital marketing methods and audiences for your B2B e-commerce project.




COURSE CERTIFICATION



Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.










COURSE STRUCTURE





Module 1: The Opportunity
Module 2: B2B Channels - Which is the One for You?
Module 3: Making Your eCommerce Activity Successful
Case Study Exercise

DESCRIPCIÓN DEL CURSOEste curso tiene como objetivo introducir a las pymes en la importancia de crear contenido de comercio electrónico de calidad para sus iniciativas en línea. También ofrece pautas útiles para la creación de contenido, tanto para contenido referido a productos individuales como para empresas en general. El curso comienza definiendo el significado de contenido de comercio electrónico y los beneficios que puede aportar a las actividades en línea de una pyme, para pasar a analizar los distintos tipos de contenido que se pueden crear, su propósito y los grupos de interés para los que está destinado. Finalmente, proporciona consejos y sugerencias para ayudar a las pymes a crear contenido de comercio electrónico que sea efectivo y garantizar que las transacciones en línea se realicen sin problemas.NOTA: Recomendamos utilizar la última versión de los navegadores Chrome

o Safari para garantizar una experiencia óptima de visualización de los clases.Al terminar el curso los participantes podrán:Comprender la importancia de tener contenido de comercio electrónico de calidad para una iniciativa en línea;Describir los diversos aspectos del contenido del comercio electrónico orientado a productos y empresas; yCrear contenido de comercio electrónico orientado a la empresa y al producto de acuerdo con ciertas pautas de calidad.CERTIFICACIÓN DEL CURSOLos participantes que cumplan los requerimientos del curso recibirán un Certificado de aprobación en formato electrónico.ESTRUCTURA DEL CURSOClase 1 - La importancia de tener contenido de e-commerce de calidadClase 2: Desarrollar contenido de e-commerce de calidad sobre el producto Clase 3: Desarrollar contenido de e-commerce sobre la empresa Caso de Estudio

وصف الدورة التدريبيةتقدم هذه الدورة للمشاركين فرصًا وتحديات للانخراط في التجارة الإلكترونية لمعاملات أنشطة الأعمال (B2B). تبدأ الدورة بشرح الأسباب المختلفة التي قد تجعل شركة تختار البدء في البيع عبر الإنترنت، قبل الانتقال لمقارنة القنوات المختلفة التي يمكن أن تستخدمها للقيام بذلك. أخيرًا، تختتم الدورة بإلقاء نظرة على التسويق الرقمي وتحسين مواقع الويب، بهدف تزويد المشاركين بالأدوات اللازمة لجعل عمليات التجارة الإلكترونية لمعاملات أنشطة الأعمال فعالة بقدر الإمكان. ملاحظة: نوصي باستخدام أحدث إصدار من متصفحات كروم (CHROME) أو صفاري (SAFARI) لضمان تجربة مثالية لمشاهدة المحاضرات.بعد الانتهاء من هذه الدورة التدريبية، سيتمكن المشاركون من:فهم المقصود بالتجارة الإلكترونية لمعاملات أنشطة الأعمال؛فهم الخيارات المختلفة المتاحة لك لفتح قناة التجارة الإلكترونية لمعاملات أنشطة الأعمال؛ وتحديد مجموعة من أساليب التسويق الرقمي لمشروع التجارة الإلكترونية الخاص بك.شهادة الدورة التدريبيةسيحصل المشاركون الذين يستوفون متطلبات الدورة التدريبية على شهادة نجاح صادرة في شكل إلكتروني.هيكل الدورة التدريبيةالوحدة 1: تعاملات أنشطة الأعمال (B2B) - الفرصةالوحدة 2: قنوات التواصل بين أنشطة الأعمال – أيهم أنسب لك؟ الوحدة 3: العبوربنشاط التجارة الالكترونية إلى عتبة النجاحدراسة حالة -تمرين

COURSE DESCRIPTION




This course introduces SMEs to the importance of creating quality e-commerce content for their online initiatives, presenting them with useful guidelines for content creation, both for individual products as well as for companies as a whole. It begins by defining the meaning of quality e-commerce content and the benefits which content can bring to an SME's online activities, before moving on to discuss the various different types of content that can be created, their purpose and the stakeholders for which they are intended. Finally, it introduces tips and provides advice to assist SMEs creating e-commerce content that will be effective and ensure that online transactions take place smoothly and without issue.
NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.

After completing this course, participants will be able to:

Grasp the importance of having quality e-commerce content for an online initiative;

Describe the various aspects of product and company-oriented e-commerce content; and

Create product and company-oriented e-commerce content in accordance with specific quality guidelines.




COURSE CERTIFICATION



Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.










COURSE STRUCTURE





Module 1: The Importance of Having Quality E-commerce Content
Module 2: Developing Product-Oriented E-commerce Content
Module 3: Developing Company-Oriented E-commerce Content
Case Study Exercise

DESCRIPCIÓN DEL CURSOEste curso tiene como objetivo introducir a las pymes en la importancia de crear contenido de comercio electrónico de calidad para sus iniciativas en línea. También ofrece pautas útiles para la creación de contenido, tanto para contenido referido a productos individuales como para empresas en general. El curso comienza definiendo el significado de contenido de comercio electrónico y los beneficios que puede aportar a las actividades en línea de una pyme, para pasar a analizar los distintos tipos de contenido que se pueden crear, su propósito y los grupos de interés para los que está destinado. Finalmente, proporciona consejos y sugerencias para ayudar a las pymes a crear contenido de comercio electrónico que sea efectivo y garantizar que las transacciones en línea se realicen sin problemas.NOTA: Recomendamos utilizar la última versión de los navegadores Chrome

o Safari para garantizar una experiencia óptima de visualización de los clases.Al terminar el curso los participantes podrán:Comprender la importancia de tener contenido de comercio electrónico de calidad para una iniciativa en línea;Describir los diversos aspectos del contenido del comercio electrónico orientado a productos y empresas; yCrear contenido de comercio electrónico orientado a la empresa y al producto de acuerdo con ciertas pautas de calidad.CERTIFICACIÓN DEL CURSOLos participantes que cumplan los requerimientos del curso recibirán un Certificado de aprobación en formato electrónico.ESTRUCTURA DEL CURSOClase 1 - La importancia de tener contenido de e-commerce de calidadClase 2: Desarrollar contenido de e-commerce de calidad sobre el producto Clase 3: Desarrollar contenido de e-commerce sobre la empresa Caso de Estudio

COURSE DESCRIPTIONThis course provides participant with an overall introduction to the concept and practice of e-commerce. It begins with an overview of the various opportunities of the growing global e-commerce market and of the implications of selling products or services online. It then moves on to a detailed discussion of the preparations required to successfully launch an e-commerce sales channel, including market research, payment option setup, customer service, and fulfillment/logistics solutions. It then concludes by exploring some of the regular activities that need to be part of any successful e-commerce business' routine, including inventory management, product returns, and digital marketing. This course also includes an "e-commerce readiness check" which will allow participants to gauge their level of preparation to start selling products or services online through an e-commerce channel. NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.After completing this course, participants will be able to:Assess the opportunities of the global e-commerce market; Choose an appropriate e-commerce sales channel for their business; andPrepare strategies to give their business greater online flexibility and responsiveness.COURSE CERTIFICATIONParticipants who meet the course requirements will receive a Certificate of Completion issued in electronic format.COURSE STRUCTUREModule 1: The Opportunities of Using E-commerceModule 2: Getting Your E-commerce Business ReadyModule 3: What Does Running a Successful E-commerce Business Require You to Do? E-commerce Readiness Self-assessment

COURSE DESCRIPTIONThis course provides participant with an overall introduction to the concept and practice of e-commerce. It begins with an overview of the various opportunities of the growing global e-commerce market and of the implications of selling products or services online. It then moves on to a detailed discussion of the preparations required to successfully launch an e-commerce sales channel, including market research, payment option setup, customer service, and fulfillment/logistics solutions. It then concludes by exploring some of the regular activities that need to be part of any successful e-commerce business' routine, including inventory management, product returns, and digital marketing. This course also includes an "e-commerce readiness check" which will allow participants to gauge their level of preparation to start selling products or services online through an e-commerce channel. NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.After completing this course, participants will be able to:Assess the opportunities of the global e-commerce market; Choose an appropriate e-commerce sales channel for their business; andPrepare strategies to give their business greater online flexibility and responsiveness.COURSE CERTIFICATIONParticipants who meet the course requirements will receive a Certificate of Completion issued in electronic format.COURSE STRUCTUREModule 1: The Opportunities of Using E-commerceModule 2: Getting Your E-commerce Business ReadyModule 3: What Does Running a Successful E-commerce Business Require You to Do? E-commerce Readiness Self-assessment

COURSE DESCRIPTIONThis course provides participant with an overall introduction to the concept and practice of e-commerce. It begins with an overview of the various opportunities of the growing global e-commerce market and of the implications of selling products or services online. It then moves on to a detailed discussion of the preparations required to successfully launch an e-commerce sales channel, including market research, payment option setup, customer service, and fulfillment/logistics solutions. It then concludes by exploring some of the regular activities that need to be part of any successful e-commerce business' routine, including inventory management, product returns, and digital marketing. This course also includes an "e-commerce readiness check" which will allow participants to gauge their level of preparation to start selling products or services online through an e-commerce channel. NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.After completing this course, participants will be able to:Assess the opportunities of the global e-commerce market; Choose an appropriate e-commerce sales channel for their business; andPrepare strategies to give their business greater online flexibility and responsiveness.COURSE CERTIFICATIONParticipants who meet the course requirements will receive a Certificate of Completion issued in electronic format.COURSE STRUCTUREModule 1: The Opportunities of Using E-commerceModule 2: Getting Your E-commerce Business ReadyModule 3: What Does Running a Successful E-commerce Business Require You to Do? E-commerce Readiness Self-assessment