Publications

ITC publications bring the business voice to sustainable trade, with a focus on developing countries. We offer guidance for trade policymakers, business support organizations and small firms. Our reports offer insights to make trade more inclusive, green, digital and competitive.

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South Africa: A Potential Market for Agri-food Products from Africa aims to guide exporters in developing countries—mainly in Africa—on how to access the newly emerging agri-food market in South Africa. South Africa imported US$ 325 million worth of fruits, vegetables and spices in 2009. The...

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Saffron, the world’s most expensive spice, offers great potential for Afghan exporters. Developing a consistent brand for quality is the key to unlocking a ‘red gold’ rush, a priority sector of Afghanistan’s national export strategy.This guide outlines how to build a quality saffron sector...

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New, small and medium-sized enterprises in Jamaica are more affected by non-tariff measures (NTMs) than larger firms, according to a study conducted by the International Trade Centre (ITC). The study also suggests that a lack of information and adequate resources makes it harder for SMEs to overcome...

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This paper provides key information about the North American natural products market with a special focus on selected South American and African products. Natural products in the North American market have experienced strong market growth in the last decade as consumers increasingly demand...

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Nearly half of Ugandan companies face challenges with non-tariff measures (NTMs), according to an ITC business survey. Certification, labelling, packaging and rules of origin are their biggest challenges. Stronger quality infrastructure within the country will boost the competitiveness of small...

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Medicinal and aromatic plants are key ingredients to food, cosmetic and medicinal consumer products. The medicinal plants market alone was valued at over $3 billion in 2015 and is expanding as the use of natural ingredients grows. This guide provides all that an exporter needs to describe a...

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Training module focusing on linkages that can be created between poor farmers and the tourism sector, with prospective costs and benefits. It covers accessing tourism markets and identifying the needs of buyers; selling products to tourism businesses; understanding the agricultural supply chain to...

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Mauritian exporters claim to be less affected by trade barriers than many other countries that have participated in the ITC business surveys on non-tariff measures. Among the 400 Mauritian firms surveyed, 27% of exporters were adversely affected by non-tariff measures; 36% of importing firms...

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Trade improves the food supply of least developed countries (LDCs), but import dependence on concentrated suppliers of cereals, vegetable oils and sugar threatens their food security. In 2022, increasing food  and fertiliser prices, the war in Ukraine and export restrictions depressed LDC food...

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Thailand, one of the world’s most export-driven economies, is a leading exporter of rice, various food products and electronic components.ITC surveyed over 1,000 Thai companies to understand their perceptions of non-tariff measures (NTMs). Overall, 38% of Thai exporters are affected by burdensome...

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This Market Brief profiles the US market for natural ingredients that are used in the cosmetic and/or dietary supplement industries. It highlights selected Andean products that have potential for capturing a larger share of the US market. The range of natural ingredients covered in this report...

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This manual builds on information compiled through consultancy and mission seminars in Africa and South America, as well as other activities carried out under this project. It is designed to address the needs of producers and exporters in developing countries for specific technical...

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