Publications

This summary provides highlights of how small businesses can rebuild from the pandemic in a way that helps them face climate change – and how governments, business support organizations and lead firms in international value chains can support them through the Green Recovery Plan.

This major business survey shows that almost 80% of small firms that adopted advanced digital tools reported better production efficiency.

A comprehensive guide to the fast-growing field of Islamic banking, this publication describes Islamic financial instruments and provides practical examples of how to use them. It focuses on the needs of small and medium-sized enterprises, particularly in the area of export finance.

African tech hubs play an important role in building fledgling entrepreneurial ecosystems and helping start-ups, but they struggle to earn revenue and become financially sustainable. This second edition has expanded its coverage, adding insights from East African hubs. The report, based on...

Online marketplaces are the dominant form of e-commerce for consumer goods in developed countries. They are also prominent across Africa, offering great potential to serve a new generation of consumers and open opportunities for small entrepreneurs. But little is known about these marketplaces in...

This report helps small businesses comply with trade rules when selling goods through e-commerce to the European Union and the United States.

This paper guides exporters, packers and processors of organic food products through packaging sourcing and selection options. It helps them understand requirements and formulate their own packaging strategies, thereby creating new opportunities and competitiveness in their business. It includes an...

Challenging the notion that developing countries essentially export commodities, this book showcases the diversity of trade in services that flourishes in developing and least developed countries. With 28 case studies of entrepreneurs from 18 developing countries in a wide range of trade in service...

This guide deals with the relationship between the successful marketing of crafts and visual arts, and the appropriate use of intellectual property (IP) system instruments. It: identifies situations where obtaining formal IP protection ought to be considered explains how to implement...

Small firms in developing countries are using social media to find new clients and generate trade. This guide advises on how to develop a successful social media strategy with a tight budget. Using real business cases and the latest ways to measure the real-time impact of social media campaigns,...

A blueprint for small and medium-sized enterprises Advanced economies have developed highly competitive and innovative e-commerce services, making it simple for small enterprises to set up online stores, transport their goods and receive payments. Although entrepreneurs in developing countries...

This report encourages artificial intelligence (AI) literacy for small businesses and trade institutions, especially in developing countries, through the lens of publishing. It shows that AI tools empower everyone in the workplace to be publishers – and that leaders can navigate the promises and...