ITC publications bring the business voice to sustainable trade, with a focus on developing countries. We offer guidance for trade policymakers, business support organizations and small firms. Our reports offer insights to make trade more inclusive, green, digital and competitive.
This ITC 50th anniversary publication explores new opportunities to connect small and medium-sized enterprises (SMEs) in developing countries to global markets, provides recommendations for trade assistance and presents a road map for ITC’s future work.
Small firms in developing countries are using social media to find new clients and generate trade. This guide advises on how to develop a successful social media strategy with a tight budget. Using real business cases and the latest ways to measure the real-time impact of social media campaigns,...
With health tourism on the rise, this study draws upon four Asian countries - India, Malaysia, Thailand and the Philippines – to offer insight into how developing countries can attract a greater share in this industry. The study is relevant for all countries exploring market opportunities in...
Streamlining government procedures, improving transport maintenance and IT infrastructure, and better dissemination of trade-related information are cited as keys to improving Kenya’s export performance, in a new ITC country study on non-tariff measures. Two-thirds of companies surveyed in...
This is the first training guide that helps tea farmers and factories lower their emissions and reduce energy costs. It was created with the Ethical Tea Partnership, the Rainforest Alliance and FLOCERT using a Kenya Tea Development Agency factory as a pilot case. Climate change is already having an...
Rwandan exporters face onerous standards imposed by private clients in addition to government requirements, an ITC survey reveals. Fair Trade certificates demanded by clients in the European Union, especially for coffee and tea, are bringing costs and delays that seriously hinder Rwandan exporters,...
Mauritian exporters claim to be less affected by trade barriers than many other countries that have participated in the ITC business surveys on non-tariff measures. Among the 400 Mauritian firms surveyed, 27% of exporters were adversely affected by non-tariff measures; 36% of importing firms...
This guide helps businesses take advantage of the WTO Trade Facilitation Agreement. The agreement simplifies customs procedures, allowing businesses to become more competitive. This jargon-free guide explains the provisions with a focus on what businesses need to know to take advantage of the...
For developing countries to tap into the rapidly growing services economy, their business communities must be fully involved in expanding trade in services and tackling related regulatory issues. This book helps government and business to collaborate effectively, and can assist in training on...
Private sustainability standards can be an effective tool to foster sustainable development. This paper outlines conditions for sustainability and potential obstacles. Private sustainability standards can bring benefits to producers and the supply chain. This literature review analyses why the...
Literature review of interdependencies between public and private standards. It focuses on how governments could engage with private standards to impact their legitimacy and significance in the market; provides examples of complementarities between public and private standards. Part three of a...
